Getting started with SMS campaigns

This course will teach you what SMS campaigns are, how to develop an SMS campaign strategy, how to send an SMS campaign in Klaviyo, and best practices for SMS campaigns so you can better engage your subscribers.

By the end of this course, you will be able to:

• Summarize the difference between campaigns and flows
• Implement SMS campaigns into your existing email campaign strategy
• Design strategic campaigns designed to engage and convert your subscribers
• Create and send an SMS campaign in Klaivyo
• Measure SMS campaign performance
• Action on SMS metrics

Take this course if you are new to Klaviyo SMS, or want to level up your SMS campaign strategy.

Your instructor:

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family. Connect with Jenny on LinkedIn or the Klaviyo Community.