Execute an omnichannel campaign strategy
Bola’s Baked Goods is excited to start sending SMS campaigns to engage their customers. However, they’re also currently communicating with their customers via email. To make sure their SMS campaigns have a powerful impact, Bola’s team wants to strategically use both SMS and email channels for a successful omnichannel campaign strategy. Learn how Bola’s team uses both SMS and email campaigns to drive conversions.
To get the most value out of your SMS channel, it’s best practice to send at least 2 SMS campaigns per week consistently throughout the year.
If this seems like too much right now, try sending 1 campaign a week, and work your way up to 2.
You should additionally use segments to stagger how you message your subscriber base. To learn more about how to create and use recommended SMS segments, check out this course: Getting Started with SMS lists & segments.
Types of SMS campaigns
SMS is the most personal channel you have for reaching subscribers, so you need to provide value in every message. Bola’s Baked Goods incorporated these 4 types of SMS campaigns into their content calendar to engage their subscribers, and you can do the same:
New product alerts
Send SMS messages to alert your engaged subscribers about new product launches.
Try sending an SMS on the first day of the product drop, notifying them with urgency and providing a link to purchase.
You can then send a follow up SMS message a couple of weeks later, specifically targeted to a segment of your SMS subscribers that has previously purchased similar products but has not purchased your new product.
Remind them of this exciting opportunity with a personalized message, helping drive them to convert.
Flash sales and promotion announcements
Send SMS messages to all of your SMS subscribers about promotions and large company-wide announcements.
The immediate nature of SMS helps convey your large announcements with urgency, building excitement for your brand’s largest moments.
Try sending reminders throughout your promotion, including personalized recommendations to targeted segments highlighting what may interest customers most about your opportunity.
End your promotion with a “last call” SMS message to drive subscribers who haven’t made purchases yet to take action.
Early access and exclusive perks
Reward your SMS subscribers with exclusive opportunities, delivered only through your SMS channel.
Consider giving your SMS subscribers early access to sales and initiatives, or provide your SMS VIPs with discount codes or free shipping as a thank you for their frequent purchases.
Make each message personalized, helping strengthen your relationships with your SMS subscribers which can lead to more conversions down the road.
Now that you know the types of SMS messages you can send your recipients, continue onto the next lesson to learn how you can create and send SMS messages in Klaviyo.