Build an SMS marketing strategy

If you’re taking this course, it means that you have already begun building a list of SMS subscribers and have taken fundamental actions in your account to begin using SMS. This course is designed to help you build upon this foundation and take next steps to form an SMS strategy. Learn effective strategies to acquire, retain, and engage your growing list of SMS subscribers, propelling you to better performance and increased revenue. 

By the end of this course, you will be able to:

• Incorporate SMS into your omnichannel strategy
• Connect your tech stack to SMS strategies
• Acquire new SMS subscribers
• Use keywords to personalize your customer experience
• Create segments based on SMS engagement
• Implement key SMS flow strategies

Prerequisites: If you need help enabling SMS and establishing a foundational understanding of SMS, go through Getting started with SMS before taking this training.

Take this course if:

• You have completed the Getting started with SMS resource.
• You have enabled SMS in your account and are seeking next steps to build a strategy around SMS

Your instructor:

Mason Wheeler is a customer education specialist at Klaviyo passionate about creating content that helps customers solve problems, level-up their skills, and achieve their destiny. Outside of work he loves to spend time with his family outside, watch movies, and play games with his friends. Connect with Mason on LinkedIn.