Acquire new SMS subscribers
In order to grow a healthy SMS subscriber base, you need to develop a complete understanding of your potential subscribers. Ask yourself the following questions:
- Who are my potential subscribers?
Pull together the data you have about your customer base and your leads, and define your target personas to help you focus your acquisition efforts on the right people. - What motivates my potential subscribers?
With a solid idea of who you are marketing to, you should be able to strategize ways to communicate with them and motivate them to subscribe. - Where are my potential subscribers?
Understand where and how these potential subscribers are engaging with your brand. Are they finding you on social, in person, or both?
Combine the answers to these questions to better understand your potential subscribers and how they interact with you. This will serve as a solid foundation to build out an acquisition strategy for SMS that will promote healthy growth of your subscriber base.
Use a variety of consent collection methods
Give your audience plenty of opportunities to subscribe to SMS by meeting potential customers right where they are. Take advantage of multiple methods to collect SMS subscribers that are intuitive and make it easy to opt in. Explore a few ways you can bolster your SMS acquisition strategy.
Multi-step forms
Use multi-step forms to grow your list and avoid form abandonment.
Collect email addresses first and then ask for SMS consent. Capture SMS consent without slowing email growth.
Key actions:
- Create separate lists for each channel to track growth independently.
- Consider using smart opt-in to streamline the user experience for consenting to SMS.
- Gather other helpful profile information alongside SMS consent to better target them.
Check out our guide on how to create a multi-step form.
Social media
Use SMS subscribe links in Meta Lead Ads and Instagram Stories.
Embed an SMS subscribe link into your social media content and turn your followers into SMS subscribers.
Key actions:
- Embed an SMS subscribe link in Instagram stories.
- Use targeted Meta Lead Ads to collect email and SMS consent.
- Add a split to your welcome series to target those who signed up via social.
Check out our guide on how to create a tap-to-text sticker on Instagram.
Email invite
Use SMS subscribe links for mobile tap-to-text email banners.
Embed an SMS subscribe link in your email template to make it easy and enticing to sign up, turning your emails into SMS collection opportunities.
Key actions:
- Use dynamic sections to target email-only subscribers.
- Offer an incentive to join your SMS list.
- Consider using single opt-in to sign up in just 2 taps.
Check out our guide on how to create an SMS subscribe link.
QR codes
Use SMS subscribe links in QR codes.
Generate a QR code using a QR code generator and embed an SMS subscribe link into the code. Collect SMS subscribers anywhere, especially in person.
Key actions:
- Include your code on product packaging.
- Display your code on in-store signage.
- Print your code on stickers, t-shirts, and more.
Learn more about how to acquire subscribers with QR codes.
Additional list growth best practices
Create a dynamic sign-up form for all devices
Ensure that you aren’t missing an opportunity to collect SMS consent by creating a seamless experience for potential subscribers, regardless of the device they are on. Create one sign-up form for all devices by using a dynamic tap-to-text block for mobile.
Dynamic sign-up forms allow you to:
- Ensure your experience is consistent on all devices.
- Create a unique experience for your mobile visitors.
- Optimize your form for SMS consent collection.
For full guidance, and additional resources visit our guide on how to use dynamic blocks in forms.
Activate Shop Pay to acquire new customers (Shopify only)
Are you running your business on Shopify? Shop Pay is an online checkout service offered by Shopify that allows 1-click checkout to improve the buying experience for your customers. Set up lead capture with Shop Pay on Klaviyo sign-up forms to recognize Shop Pay users, save and apply their discounts, and collect SMS consent. Once a buyer uses Shop Pay for the first time, their information is saved for future purchases.
Use your customers’ pre-saved information to incentivize a purchase by offering a discount, and also provide them with an easy SMS opt-in experience. You will need to activate Shop Pay on your Shopify store before you can set up lead capture on a Klaviyo sign-up form.
For full guidance, visit our guide on how to set up lead capture with Shop on a sign-up form.