Enhance your customer experience with automation
Use flows to put your SMS strategy on auto-pilot. Flows allow you to automatically leverage data on your customers to create engaging acquisition and retention opportunities as well as split your communications based on your customer’s preferred channel.
There are many creative ways to configure SMS flows to engage your subscribers. Explore these unique ways to use flows and get inspired to test the strategies you think will resonate with your customer base.
Customize with conditional splits
Use conditional splits in your flows to customize experiences for your subscribers.
Use your understanding of your customers to better personalize your messaging.
Key actions:
- Split the flow to send messages using the customer’s preferred channel.
- Split the flow to send custom messaging based on your customers preference.
- Split the flow based on if someone is part of your loyalty program or not.
Send time-sensitive updates
Create a back in stock flow to prompt immediate action.
Send a text when a customer’s previously viewed product is back in stock.
Key actions:
- Let customers know immediately when a product they are interested in is back in stock.
- Empower your customers to easily click the link in your text and purchase quickly.
- Share an image of the product in your text to entice them to purchase.
Re-engage site visitors
Create a flow to send texts to site visitors that didn’t complete their purchase.
Send targeted messages to window shoppers.
Key actions:
- Remind your visitors about the products they viewed.
- Send a text with an image of the product they were browsing.
- Split the experience depending on if the person is a new or returning site visitor.
Use SMS in your browse abandonment flows
Add an SMS to your browse abandonment flow to target website browsers who consent to SMS. Include SMS to capitalize on the channel's increased engagement. Diversify the messaging of this effective flow and re-engage these valuable potential customers with ease.
For example: Jane recently found Beantown coffee on Instagram, signed up for the newsletter, and consented to receive SMS. After signing up she began searching the Beantown website and found a coffee blend she was interested in buying, but got distracted. Beantown was able to track this behavior and Jane was automatically entered into a flow. Two hours after Jane abandoned her search, the flow recognized that she had consented to SMS and sent her a text message. The text contained an image of the product she was browsing and a link to buy the product. No longer busy, she immediately responded to the prompt and completed her purchase.
When setting up your browse abandonment flow, be sure to review the following compliance best practices:
- Always use quiet hours to prevent sending too early or late in the day.
- Use double opt-in when collecting SMS consent.
- Only send 1 SMS per recipient.
- Send within 48 hours of someone abandoning their browsing.
For complete guidance, visit our guide on how to add SMS to your browse abandonment flow.