Why invest in Personalization for your brand?
You already know data matters. The challenge is knowing where to start and how to use it.
Personalization in Klaviyo helps you turn data into insight and insight into action. It shows you what’s working, what’s not, and where to focus next to reach your goals faster.
Here are some real results from real brands
We’re passionate about Personalization at Klaviyo because we’ve seen the real impact it can have on a brand’s growth. But don’t just take our word for it. Here are three stories from very different brands that adopted and used Personalization to drive results.
2xist sees 56.1x platform ROI in first quarter
Personalization gave 2(x)ist the tools they needed to launch the recency, frequency, and monetary value (RFM)–based promotion strategy they’d been dreaming about.
In their first paid quarter with Personalization, 2(x)ist saw $15.2K in incremental revenue, and their return on ad spend (ROAS) increased 61% year over year through smart use of RFM and product analysis.
Read the full case study here.
GourmetGiftBaskets.com drives 81x Klaviyo ROI
When this ultra-seasonal business partnered with marketing agency eCora, they immediately added Klaviyo Personalization to their stack.
By using cohort analysis and RFM segmentation to better understand customer buying timelines, they saw a 50% quarter-over-quarter increase in new SMS signups.
Read the full case study here.
Tibi drives 100x+ ROI with Klaviyo
Tibi’s top 20% of customers drive 80% of their business, so nurturing their biggest fans is key.
After adding Klaviyo Personalization to their email and SMS strategy, they used catalog insights and multi-channel RFM flows to drive 2× more revenue in their first full month and save 3+ hours per month in manual work.
Read the full case study here.
What to expect from this course
In this course, you’ll get a high-level overview of the core features in Personalization, hands-on examples, and recommended starting points to help you start achieving your goals.
If you’re an Advanced KDP customer and want to learn more about the data management side of your product, we recommend Getting Started with Advanced KDP.
If you’re ready for a deeper dive into achieving specific goals with Personalization, check out our learning path: Turn Insights into Growth with Personalization.