Access benchmarks by industry for key channels
Industry benchmarks give you a reference point for how successful your efforts are in comparison to other companies similar to your client’s. Access any of the following resources to see specific benchmarks by channel, message type, and more. Then, continue on with this course!
Additional resources
Read Klaviyo’s 2024 email marketing trends report
Seasonality and yearly changes can affect benchmarks. That’s why we’ve compiled recent email marketing trends by industry in a concise, easy-to-consume blog post.
Review the highlights, download the full report, and share any unique insights with your client based on the industry they fall into.
Access email campaign benchmarks
While Klaviyo’s Benchmarks tool is hugely impactful and customized for your client’s account, you may be hit with the question: what are all general email marketing benchmarks?
If you are looking for some quick numbers, clearly laid out in a table format, this is the resource for you. Share with interested clients and bookmark to have handy when the time comes (because it will!).
Access SMS campaign benchmarks
You can also access standard SMS benchmarks on the Help Center. As with our email benchmarks, these are formatted in an easy-to-digest table. Note that SMS and MMS benchmarks are nearly identical, so use these numbers for comparing performance across either message type.
Bookmark this page for future use and share with interested clients, particularly those new to SMS and unsure what “good” looks like.
Review email flow benchmarks
As you create automated flow emails for clients, you’ll need to know how to compare the initial flow performance against others.
We've aggregated data across thousands of customers in different revenue bands to allow you to view benchmarks for the 3 top-performing flows: abandoned cart, post-purchase, welcome series.
Access benchmarks by industry for key channels