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Explore Academy
Expert training and education to help you succeed with Klaviyo and beyond.
Best practices
Discover top marketing strategies to help you acquire customers, improve engagement, and increase sales.
Credentials
Dig deeper into select topics and showcase your expertise with a final exam to earn a certificate.
Community
Developers
Help center
Academy
Explore Academy
Expert training and education to help you succeed with Klaviyo and beyond.
Best practices
Discover top marketing strategies to help you acquire customers, improve engagement, and increase sales.
Credentials
Dig deeper into select topics and showcase your expertise with a final exam to earn a certificate.
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Developers
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Build and maintain your sender reputation
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Let engagement drive your sending strategy
Lessons
Build and maintain your sender reputation
Course overview
Lessons
Why sender reputation matters
Migrate engagement data to Klaviyo
Assess when to warm your infrastructure
Build your engaged segments
Build a strong list with double opt-in
Use a main list to manage subscribers
Let engagement drive your sending strategy
Keep your list clean
Sunset unengaged subscribers
Final quiz: Build and maintain your sender reputation
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