Some of your clients may already have experience using text messaging with another provider. Or maybe they gave it a shot but didn’t see the value in it, so they abandoned the channel. During these conversations, your aim should be to understand what they like about their current text message provider as well as what their pain points are.
Understand their current text messaging experience.
Use these questions to understand what they are currently doing with text messages and what kind of results they have been seeing.
- Tell me about your current text message strategy?
- What is working well?
- What challenges are you facing with text messaging? / What areas of text message marketing are you working to improve?
- How long have you been using text messages?
Dissect their current text message solution.
Use these questions to learn what they like about their current text message provider and what they wish could be different. The key is to identify pain points that Klaviyo may be able to solve.
- What do you like the most about your current text message provider?
- What do you like the least about your current text message provider?
- What prompted you to look for a new provider (if applicable)?
- How do you currently measure the success of your text message campaigns?
Identify how Klaviyo text messaging can help.
Use these questions to assess how Klaviyo text messaging could get your client to their goals faster and better than competitors.
- What are you hoping to accomplish through text messaging?
- How are you coordinating text message campaigns alongside your email campaigns?
- How do you envision your email and text message channels working together in the future?
- How will you ultimately decide on which company to partner with for text message service?