Execute an omnichannel campaign strategy
Bola’s Baked Goods is excited to start sending text message campaigns to engage their customers. However, they’re also currently communicating with their customers via email. To make sure their text message campaigns have a powerful impact, Bola’s team wants to strategically use both SMS and email channels for a successful omnichannel campaign strategy. Learn how Bola’s team uses both SMS and email campaigns to drive conversions.
To get the most value out of your text message channels, it’s best practice to send at least 2 campaigns per week consistently throughout the year.
If this seems like too much right now, try sending 1 campaign a week, and work your way up to 2.
You should additionally use segments to stagger how you message your subscriber base. To learn more about how to create and use recommended segments, check out this course: Getting started with SMS lists & segments.
Types of text message campaigns
Mobile messaging is the most personal channel you have for reaching subscribers, so you need to provide value in every message. Bola’s Baked Goods incorporated these 4 types of text message campaigns into their content calendar to engage their subscribers, and you can do the same:
New product alerts
Send text messages to alert your engaged subscribers about new product launches.
Try sending a text on the first day of the product drop, conveying urgency and including a purchase link.
You can then send a follow-up text message a couple of weeks later, specifically targeted to a segment of your subscribers that has previously purchased similar products but has not purchased your new product.
Remind them of this exciting opportunity with a personalized message to help drive conversions.
Flash sales and promotion announcements
Send text messages to all of your subscribers who have opted in about promotions and large company-wide announcements.
The immediate nature of text messaging helps convey your large announcements with urgency, building excitement for your brand’s largest moments.
Try sending reminders throughout your promotion, including personalized recommendations to targeted segments highlighting what may interest customers most about your opportunity.
End your promotion with a “last call” text message to drive subscribers who haven’t made purchases yet to take action.
Early access and exclusive perks
Reward your subscribers with exclusive opportunities, delivered only through your text messaging channels.
Consider giving your subscribers early access to sales and initiatives, or provide your VIPs with discount codes or free shipping as a thank you for their frequent purchases.
Make each message personalized, helping strengthen your relationships with your subscribers. This can lead to more conversions down the road.
You’ve seen how different campaign types can give your subscribers a reason to shop. Now, use this knowledge to match each possible Bola’s campaign to its campaign type. Notice how Bola’s has a campaign for reach category. As you complete the activity, use Bola’s as an example and think about the different ways you can create your own campaigns.
Now that you know the types of text messages you can send your recipients, continue onto the next lesson to learn how you can create and send text messages in Klaviyo.