Why is a client’s tech stack so important?
Your agency’s marketing is only as good as the data that powers it. Each tool within a client’s tech stack should ideally integrate with Klaviyo and support all of their marketing efforts in one, centralized place. By focusing on enhancing and managing a full funnel tech stack, you can power smarter digital relationships throughout the entire customer journey, using crucial information that comes from each and every one of the platforms your client uses.
In particular, here’s what’s in it for you and your client when you focus on tech stack improvements:
- Your client:
- Saves time and money: A unified tech stack often means cutting costs on excess tooling and earning more revenue when you invest in tools that solve gaps in your current strategy.
- Has one source of truth: By integrating all your client's tools in Klaviyo, data will all exist in one place; this leads to a deeper analysis and stronger marketing strategy.
- Your agency:
- Gains more clientele: Diversify your knowledge of integrations to support a wider variety of clients (e.g., across new industries, on different website hosting platforms, etc.)
- Increases revenue with new services: By supporting the full marketing funnel (from awareness through conversion), you’ll open up new doors to support clients. Not to mention, you can add tech stack management as a billable service itself.
The possibilities are endless for how you can scale a client’s brand strategy. Let’s dive into the true power of tech stack management in the video below.