Access key email warming resources

These terms are often misinterpreted as interchangeable, but there are important differences you should know about each of these processes. Read this article to understand how warming differs from ramping, and when you should use each process.

When warming your email domain, your business may be eligible for either a standard warming, or a platform introduction process. Learn the use cases for each, so you can determine how you should proceed.

For brands that are best suited for the standard warming process, follow this guide to learn the appropriate steps and recommendations. Customers that fall into this category include new Klaviyo customers who have engagement data, or are using a Klaviyo pre-built integration that syncs open and click events.

For brands that are best suited for the platform introduction process, follow this guide to learn the appropriate steps and recommendations. Customers that fall into this category include Klaviyo customers who do not have any engagement or historical data.

For brands following the standard warming process, you may see guided warming notifications appear in your Klaviyo account. Read through this guide to understand what specific prerequisites are required for guided warming, and the types of notifications you may see.

Warming your infrastructure is a necessity when setting up a branded sending domain. Learn about how to set up a branded sending domain, and where warming comes into play in this process.

Learn the use cases for warming a dedicated IP. This usually only applies to large brands that meet specific criteria. When you have a dedicated IP address, then your sender reputation will only be influenced by your account, rather than a pool of other senders. Learn more in this resource, and reach out to your Customer (or Partner) Success Manager if you think this applies to your brand.

You've gone through the warming process: now what? Read through this guide to learn recommendations and strategies for what to do next.