What's new in Klaviyo this BFCM?
Click into the dropdowns below to learn more about each new feature in Klaviyo for the 2025 BFCM season. Then, get started with these tools today!
Customer Hub
Deliver personalized onsite experiences during BFCM with Customer Hub. Greet returning shoppers with custom messages, surface relevant product recommendations, and boost conversions by making every visit feel one-of-a-kind.
Customer Agent
Bring faster support to your busiest shopping days with AI Agents. Automatically respond to common customer questions using real-time data from your Klaviyo account, saving time for your team and delivering instant answers to your shoppers.
Subscriber growth report
As you ramp up your acquisition efforts ahead of BFCM, the subscriber growth report can provide crucial insights into which marketing channels are gaining or losing the most subscribers, right down to your hardest-working sign-up form.
Deliverability Hub
Access personalized recommendations to improve your sender reputation, view your deliverability score, and monitor the deliverability of every email and SMS in detail.
Banner sign-up forms
There’s never been a better time of year for banner sign-up forms! Whether you use yours to display a BFCM countdown timer or direct shoppers towards your hottest deals, you can make sure that customers never lose sight of what’s important.
Scheduled flows
No more midnight alarm to switch your BFCM abandoned cart flow live! Scheduled flows allow you to schedule bulk status updates to your flows ahead of time. Plus, you can schedule as many status updates as you'd like, meaning that you can schedule BFCM flows to switch from Manual to Live and back again to mark the beginning and end of your sale.