What's new in Klaviyo this BFCM?
Click into the dropdowns below to learn more about each new feature in Klaviyo for the 2026 BFCM season. Then, get started with these tools today!
Composer: go from idea to campaign faster
Build and optimize your BFCM campaigns with Klaviyo’s AI marketing agent, Composer. Analyze your marketing program, spot opportunities, and create on-brand email, text, and push content from 1 conversational experience. Composer goes beyond generating content. Try asking it to build your campaigns, flows, and even segments for you. That way, you can spend less time starting from scratch and more time driving results.
Customer Hub: turn the site visit into a conversion moment
Deliver personalized onsite experiences during BFCM with Customer Hub. Greet returning shoppers with custom messages, surface relevant product recommendations, and boost conversions by making every visit feel one-of-a-kind.
Predictive Analytics: Personalized AI for retention
Know before they go with AI-powered predictive analytics for customer lifetime value, churn risk, and expected next order. Focus retention efforts on your highest-value customers and reach them with timely campaigns before they disengage.
Deliverability Hub: protect your sender reputation before BFCM
Use Klaviyo’s Deliverability Hub to access personalized recommendations to improve your sender reputation, view your deliverability score, and monitor the deliverability of every email and text in detail.
Marketing Analytics: find what to optimize next
Turn your BFCM data into action with Marketing Analytics. Use RFM, Benchmarks, and Flows Analyst to identify valuable customers, uncover revenue opportunities, and prioritize the optimizations that matter most.
Customer Agent: resolve shopper questions faster with AI
Bring faster support to your busiest shopping days with AI Agents. Use Customer Agent to automatically respond to common customer questions using real-time data from your Klaviyo account, saving your team time and delivering instant answers to your shoppers.
Helpdesk: bring every support conversation into one place
Keep customer support moving during BFCM with Helpdesk. Manage conversations across channels in one place, with Klaviyo profiles, events, and ecommerce activity at your team’s fingertips so agents can respond with more context and less switching.