Writing SMS and MMS Copy

Writing SMS and MMS Copy

Learn how to write killer copy in SMS to maximize every interaction you have with your customers.

About this course

SMS messages are an easy way to get information in front of your customers. But with only 160 characters at your disposal, every character matters. Even the greatest call-to-action (CTA) can flop if your copy isn’t clear, concise, and compelling. The same is true for MMS messages, even though they allow up to 1600 characters to work with.

In this course, we'll cover: 

  • What to ask yourself before beginning your SMS/MMS strategy
  • How to establish your brand's tone for SMS and MMS marketing
  • What SHAFT is and why you should avoid it
  • What to check before sending a text campaign or setting it live in a flow

Take this course if:

You're new to SMS and MMS marketing and are interested in learning content best practices. 

Curriculum16 min

  • Introduction
  • Before Getting Started 1 min
  • Best Practices for SMS Copy
  • Establish Your Brand's Tone 1 min
  • Target Your Communication 2 min
  • Text as You Would Normally Write 1 min
  • Avoid SHAFT 1 min
  • Optimize Your Content and CTA 2 min
  • Before Hitting Send
  • Include Opt-Out Language 1 min
  • Proofread 1 min
  • Next Steps
  • Knowledge Check 4 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

SMS messages are an easy way to get information in front of your customers. But with only 160 characters at your disposal, every character matters. Even the greatest call-to-action (CTA) can flop if your copy isn’t clear, concise, and compelling. The same is true for MMS messages, even though they allow up to 1600 characters to work with.

In this course, we'll cover: 

  • What to ask yourself before beginning your SMS/MMS strategy
  • How to establish your brand's tone for SMS and MMS marketing
  • What SHAFT is and why you should avoid it
  • What to check before sending a text campaign or setting it live in a flow

Take this course if:

You're new to SMS and MMS marketing and are interested in learning content best practices. 

Curriculum16 min

  • Introduction
  • Before Getting Started 1 min
  • Best Practices for SMS Copy
  • Establish Your Brand's Tone 1 min
  • Target Your Communication 2 min
  • Text as You Would Normally Write 1 min
  • Avoid SHAFT 1 min
  • Optimize Your Content and CTA 2 min
  • Before Hitting Send
  • Include Opt-Out Language 1 min
  • Proofread 1 min
  • Next Steps
  • Knowledge Check 4 min
  • Additional Resources 1 min
  • Feedback 1 min