About this certificate
The omnichannel strategy certificate is designed to help you maximize your client's success with SMS, email, push notifications, and more. This certificate will walk through best practices for creating one, unified omnichannel marketing plan.
At the end, you’ll take a final exam to earn a certificate. Then, share your expertise with your network on LinkedIn.
By the end of this certificate, you'll be able to:
- Define omnichannel marketing.
- Explain the value of omnichannel marketing for your clientele.
- Expand your agency offerings with all owned channels.
- Pitch an omnichannel strategy to clients.
- Identify omnichannel best practices.
- Grow your client's marketing lists effectively.
- Create omnichannel-specific segments.
- Produce a personalized omnichannel campaign.
- Build a flow that is optimized by channel.
- Utilize AI to power smarter omnichannel strategy.
- Analyze your client's omnichannel performance in Klaviyo.
- Improve performance across key channels.
Take this certificate if:
- You understand how Klaviyo's core features work and now want to learn intermediate strategies to unify your entire content strategy across channels.
Pre-requisites:
If you have not already, we recommend taking the Klaviyo product certificate prior to gain a deeper understanding of the platform before diving into omnichannel strategies.
Certificate details:
- 4 courses
- 1 certificate exam