Implement your omnichannel marketing strategy

In this course, you'll learn how to grow a subscriber list for each channel that you use. Then, develop a robust content calendar that builds strong customer relationships. This process will include detailed planning, personalized content development, and a strategic approach to sending.

By the end of this course, you'll be able to:

• Differentiate channel-specific consent.
• Acquire new subscribers across channels.
• Create omnichannel segments.
• Develop an omnichannel content calendar.
• Personalize your email, text, WhatsApp, and push notifications.
• Optimize your sending schedule across channels.
• Improve your deliverability performance.

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England.