Monitor and improve your omnichannel performance

In this course, you'll discover how Klaviyo tracks your marketing effectiveness, explore available tools to assess your efforts, and learn key tactics to increase ROI and achieve your omnichannel goals.

By the end of this course, you will be able to:

• Explain Klaviyo's attribution model and how this may impact overall metrics.
• Access key tools to analyze omnichannel performance.
• Prove the business impact of your omnichannel marketing.
• Improve your performance across channels.

Your instructor: 

Monica Sindwani Walsh is a principal partner education specialist at Klaviyo.  She has a background in customer education, admissions marketing, and teaching. When not at work, you can find Monica hiking, biking, and trying out new recipes and restaurants.