Develop content faster with Klaviyo’s AI toolkit
So far, we’ve run through best practices for how to:
- Create personalized content
- Combine multiple channels into one cohesive strategy
Next, let’s build upon this foundation so you can scale your business. With Klaviyo’s AI-powered product suite, you can use rapid insights and machine-engineered copy to produce impactful messages in record time. Let’s dive into how to use these features to power marketing across the full customer journey.
Sign-up form optimization
Journey stage: Subscriber acquisition
Purpose:
Run an optimization test on a sign-up form to determine the most impactful display timing settings. This is particularly helpful if you have several live forms set to appear in different situations.
For instance, you may want to test the efficacy of a form that collects email newsletter sign-ups to see if the form performs best upon appearing at page load versus after a 30 second time delay. Klaviyo will determine which timing results in the highest form submission rates, so you can adjust your strategy accordingly.
Try it yourself:
- Navigate to the form editor for your desired sign-up form.
- Select Create A/B test, and choose an Optimization test.
- Give your test a name and edit the desired traffic selection settings for the control versus the test group.
- Kick off the process and use the Optimization test results page to monitor the results. Depending on how much traffic your form gets, this can take up to 90 days to complete.
Segment AI
Journey stage: Consideration through advocacy
Purpose:
Input a set of normal sentences about who to include in a segment, and Klaviyo will build the segment for you. This can save you time, while still allowing you to refine and edit as needed. That way, you can focus more on strategic planning, and less on manual segment creation and upkeep.
Try it yourself:
- Upon creating a new segment, click Define with AI instead of inputting conditions.
- Type a phrase that describes your desired segment (e.g., “build a 90-day engaged text message segment”).
- Preview and edit the segment as needed, then save.
Text message and email generators
Journey stage: Consideration through advocacy
Purpose:
Klaviyo has multiple tools to help you quickly draft email and text copy. This AI-generated content can serve as a baseline that you can refine and build from, giving you the flexibility to produce content at scale.
Try it yourself:
- Use the subject line assistant to draft a subject line that aligns with your brand and content goals. Learn more about the subject line assistant.
- Use Email AI to generate new email content, including images, text blocks (with AI-generated copy), buttons and more. Learn more about Email AI.
- Use Klaviyo’s SMS assistant to auto-generate a selection of text messages, specifically built to support your message and branding. Choose from the selection or use them as inspiration for your own copy. Learn more about the SMS assistant.
AI review replies
Journey stage: Retention and advocacy
Purpose:
Use AI review replies to cut down the time it would otherwise take you to respond to both positive and negative reviews for products. Replies are crucial since they show customers that you truly value their input.
Try it yourself:
- Click into a review; for instance, a 4- or 5-star rating that details a positive customer experience.
- Click Draft reply with AI and choose from a set of responses.
- Add your brand's support email address for this customer to reach out to as needed.
Predictive analytics
Journey stage: Retention and advocacy
Purpose:
Predictive analytics can help you assess a customer’s long-term behavior and attributes, so that you can better understand them and serve up relevant content. For example, use this data to:
- Develop impactful segments to target with personalized messages (e.g., future VIPs who are likely to spend over a certain threshold in the future)
- Trigger flows (e.g., email shoppers when their expected next order date arrives).
Try it yourself:
- Within a Klaviyo account, select a customer profile from the Profiles page.
- Under Metrics and insights, locate a set of predictive analytics information, including various CLV calculations, predicted gender, churn risk, and average time between orders.
Note: You can also use AI to enhance customer success and support functionalities. Within the Klaviyo Service toolkit, set up Customer agent to provide instant support to website visitors with an AI-powered agent that ingests information from your online store to answer customer questions. Learn how to get started with Klaviyo's Customer Agent.