Omnichannel tactics got you feeling a little…overwhelmed?
Klaviyo's native channels and integrations offer an expansive playground for your marketing endeavors. But with great opportunity comes the folly of choice; a hurdle that can leave you paralyzed in inaction.
That's why we've teamed up with Lisa from Fuel Made, a Klaviyo Master Elite Partner, to unveil the success story of SASNola. In this lesson, you'll uncover Fuel Made's ingenious tactics across the customer journey that produced impressive outcomes.
Learn how Fuel Made drove 40% of SASNola’s total revenue from Klaviyo through building an omnichannel experience.
A few of our other favorite tactics
Fuel Made truly impressed us with their work. While a short video can't showcase everything, we wanted to share some "honorable mentions" from their SASNola strategy.
Add a personal touch to the back in stock flow
Fuel Made leverages Klaviyo's "back-in-stock" flow to notify customers when their desired shoes return. But what if they're still MIA after 3 weeks?
SASNola uses this chance to build trust, triggering an email apologizing for the delay and sharing similar products that the customer may like, and a 10% discount as an expression of gratitude for being a SASNola customer.
This personal touch strengthens brand loyalty while promoting alternatives the customer might not have considered.
Initiate a slow roll of texting
Nervous about adding text to your marketing mix? Don't worry, start small! Just like Fuel Made did with SASNola. They gradually introduced texting by first incorporating a text welcome flow. Once they saw great results, they built trust with their client. This paved the way for even more successful omnichannel campaigns later on.
Use email and text to communicate delivery status
Following a purchase, Klaviyo seamlessly automates transactional emails and text messages, keeping customers informed about order confirmations and delivery timelines. Fuel Made and SASNola discovered that these post-purchase communications serve a dual purpose: providing essential updates while simultaneously presenting relevant cross-sell opportunities. Leveraging customer excitement about their recent purchase, these messages showcase complementary products, potentially sparking further interest and driving additional sales.
What were some common themes we saw?
We hope this video inspired you to try a few new things yourself and identify key patterns in doing so. The key to Fuel Made’s success was way beyond tactics, but ensuring that the content was:
Openness to new tools and strategies
SASNola's willingness to try new tools and strategies led to successful outcomes. If your customer is nervous to try anything new, start by A/B testing smaller segments. Being able to show results with a small sample size will encourage other stakeholders to be open to experimentation.
Personalization and targeting
Fuel Made highlights the importance of personalization in their strategies, such as creating targeted welcome flows based on customer behavior and preferences. This personalized approach is critical to driving a conversation with prospective customers and eventually converting them to buyers.
Integration of multiple channels
Fuel Made emphasizes the importance of integrating various channels like email, text, ads, and direct mail to create a cohesive omnichannel experience for customers. Don’t be scared to explore ways to leverage multiple channels effectively to engage customers at different touchpoints in their journey.
Build a positive customer experience even after the purchase
Ensuring customers have a positive view of your brand is crucial. This involves sending clear messages, such as delivery notifications via text, and engaging in conversations with potential buyers. Connecting to the human element of your buyers is what creates a positive experience.