Sync your product catalog to Klaviyo
When you use a pre-built integration to sync an ecommerce store like Shopify or BigCommerce to Klaviyo, your store’s product catalog will also sync to Klaviyo. View your entire catalog under Content > Products.
From there, you can:
- Search for specific items.
- View product attributes like price, update history, tags, and product variants.
- View your product categories.
With all of your product data syncing to Klaviyo in real-time, you can cross-sell and up-sell your customers with confidence. Avoid recommending out-of-stock items and tailor product suggestions dynamically to each user based on their previous interests.
Note: No pre-built integration for your ecommerce site? No problem. Use the Manage Custom Catalog Sources button to sync product feeds from an XML or JSON feed. Follow our custom catalog help documentation for specific guidance on how to map fields to Klaviyo. If you need technical assistance, let us know what level of support you need and we will match you with the right Klaviyo partner agency for the job.
Create product feeds for personalized recommendations
The best way to convert someone into making a purchase is to show them products that they’re genuinely interested in based on their previous browsing and shopping behavior. Klaviyo lets you create custom product feeds which you can merge dynamically into email campaigns. You can specify the criteria of each feed down to the granularity of which product categories to include, exclude, and even filter by price range.
Design product feeds with the customer in mind
As you’ve learned, you have a lot of control over the customization of product feeds. You can build new feeds and adjust existing feeds throughout the year to help hit your sales targets. For instance, if your company is aiming to increase average order value, consider adjusting your product feeds to only include more expensive items. Below are some ideas for personalized product feeds that may help you convert more customers.
Cart conversion
What: A feed that shows the user items they have added to their cart. Design an email campaign that targets users who have Added to cart but have not Placed Order in the last 14 days. Place this feed in the email to remind customers of the products they’ve shown interest in.
Why it works: Users who have added an item to their cart and left it there are in an obvious stage of contemplation. There may be several reasons that they haven’t decided to purchase yet, but if you continue to reinforce reasons why they should buy a particular product they’ve been interested in, you may be able to nudge them into a purchase by continually placing it in front of them.
You may also like . . .
What: Create a feed that shows the user items that they may like based on their previous buying history. Include this feed in email campaigns that target users who have previously made purchases for best results.
Why it works: Klaviyo can recommend products that someone may like based on previous buying history, and the more data we have on a customer, the better the recommendation will be. Targeting repeat purchasers with this feed works well because Klaviyo has data around what they’re willing to spend money on.
Window shopper
What: Create a feed that shows the user items that they recently viewed. You can incorporate this feed in a window shopper-specific campaign, or add this feed to the bottom of your browse abandonment flow.
Why it works: The more you expose someone to a concept or a product, the more likely they are to think about it. Help nudge window shoppers closer to a conversion by including this feed in soft-selling emails. You can even add this to the bottom of your newsletter to nudge recipients to click back into a product they were previously looking at.
New or featured collection
What: Create a feed that shows the user items from your newest or featured collection. You can choose to make this a classic feed and show the best-selling items from this category, or you can personalize it based on the user’s previous browsing or buying history.
Why it works: If you have specific sales goals around certain new product lines or collections in your store, then having a feed designed to only show those products is a great way to showcase your new line. You can easily include this feed at the bottom of any email campaign to subtly familiarize your audience with new products and build excitement around them.
Note: When adding feeds to emails, we recommend only featuring 3 products in the feed display to avoid overwhelming customers.