Craft effective omnichannel experiences with a unified data platform

This course explores how data unification impacts your customer’s experience and how Klaviyo’s CDP can drive a more personalized, effective omnichannel strategy. You’ll learn how to overcome data silos, compare omnichannel to multichannel approaches, and use Klaviyo CDP’s data transformation and group membership API features to build a seamless customer journey. By analyzing real-world examples and best practices, you'll discover how to unify disjointed data, enhance onsite experiences, and measure the impact of your omnichannel efforts using Klaviyo’s reporting tools. By the end of the course, you'll be able to implement a robust, data-driven omnichannel strategy that improves customer engagement and boosts ROI.

By the end of this course, you will be able to:

• Understand how unifying your marketing strategy can drive increased ROI
• Build a strategy for increasing ROI through unifying your marketing data using Klaviyo CDP
• Unify your marketing data to create targeted marketing strategies for customer retention, engagement, and reactivation.
• Evaluate the impact unifying your marketing data to your overall marketing efforts

Take this course if: You are a Klaviyo Customer interested or currently using Klaviyo CDP and would like to optimize the product to drive a stronger, more personalized, omnichannel strategy.

Monica Sindwani Walsh is a principal partner education specialist at Klaviyo.  She has a background in customer education, admissions marketing, and teaching. When not at work, you can find Monica hiking, biking, and trying out new recipes and restaurants. Connect with Monica on Linkedin or the Klaviyo community.