Learn from Klaviyo platinum partner, Tandem Theory!
Tandem Theory is a digital marketing agency focused on customer acquisition and retention, and they’re also a Klaviyo platinum partner! In this guide, we’ll walk through how Tandem works with a national pizza chain to overcome challenges and accomplish goals with Klaviyo.
How Tandem helped their client improve engagement
In conversations with the Tandem team, we learned how they identified challenges that their national pizza chain customer experienced with their previous provider, and how they mapped these obstacles to Klaviyo solutions to help drive better outcomes for the restaurant.
Problem
With their previous provider, the pizza chain experienced fragmented data, preventing them from understanding their guests holistically. With limited visibility and segmentation capabilities, they were unable to act on guest-level behaviors and actions.
Solution
The Tandem team introduced Klaviyo as the central platform for all customer purchase data, powered by integrations with their transactional systems. They built enhanced segments focused on behaviors and values, used email and SMS for messaging, and thoroughly tested elements like subject line copy and send date and time.
Outcome
As a result, Tandem helped their customer boost engagement, increasing their click-through-rate (CTR) by 90% year over year (YoY). With multi-channel messaging, their SMS engagement increased by 8%. Looking forward, Tandem is working with the pizza chain to design and integrate a new loyalty program to help them achieve more personalized communications and deeper insights.