Create personalized campaigns with Klaviyo AI
Klaviyo AI makes campaign creation quick, easy, and personalized, empowering you to execute a robust campaign strategy without sacrificing all of your time and effort. No matter your bandwidth, you can still create tailored, engaging experiences that drive guests back to your restaurant for more.
In the video below, learn how to build an email campaign using Klaviyo AI features.
While this video focused on using Klaviyo AI to create email campaigns, you can also use Klaviyo AI campaigns to create SMS campaigns. Klaviyo’s SMS assistant helps you craft SMS campaigns in seconds; learn more about using Klaviyo’s SMS assistant.
Develop a campaign strategy for restaurants
Not sure what you should be messaging your guests about? Click through the gallery tabs below for campaign ideas designed to help you engage and retain your guests.
New menu items
Launching a brand new menu item? Let your guests know with an engaging email campaign, featuring high resolution images and clear descriptions.
Send this campaign to your segment of frequent guests, or those who have ordered similar items from you in the past. Don’t forget to include a call-to-action; for example, link to your online ordering or reservation platform, so the natural next step for recipients is to place an online order or come back to your restaurant.
On-premise events
Campaigns are a great way to let your local guests know about events happening at your restaurant, whether it be a happy hour, live music, weekly trivia night, or another exciting activity.
Send this campaign to an appropriate location-based segment, and consider making your call-to-action a link to sign-up for the event (if applicable), add to their calendar, or make a reservation.
Limited time specials
If you’ve got limited time specials, send your guests a campaign to let them know. Consider sending both an email and an SMS campaign to deliver the message. In the email campaign, include high resolution images and engaging descriptions. In the SMS message, emphasize the urgency of the special.
Send this campaign to the majority of your audience. Consider making your call-to-action a link to your online ordering or reservation platform, so the natural next step for recipients is to place an online order or return to dine in person.
Coupons & offers
One of the best ways to strengthen guest relationships is to provide them with incentives that make them excited to keep dining with you. Clearly state your offer, and consider including images of your items that encourage them to convert.
Send this campaign to your VIPs. Consider making your call-to-action a link to your online ordering or reservation platform, so they can immediately place an order or set up a reservation.
For more information on how to build coupons in Klaviyo, review how to get started with coupon codes.
New locations
Opening a new location? Let subscribers in the area know! An email campaign is best suited best for including images of your new restaurant. That said, consider pairing this email with an accompanying SMS message that reiterates the announcement and maybe reminds them as the grand opening date approaches.
Send this campaign to an appropriate location-based segment, and consider making your call-to-action a link to a details page on your website for the new location, the online ordering portal for this location, or your reservation system.
Engage your guests across marketing channels
Different guests prefer to hear from you in different ways. Executing an omnichannel campaign strategy ensures that you message the right people, the right way, at the right time. Click through the dropdowns to learn more about how to maintain an effective omnichannel campaign strategy.
When to use each marketing channel
With Klaviyo, you can send campaigns via email, SMS, or push. Note that push notifications are only an applicable channel if you have a mobile app for your restaurant.
Strengths of email:
- Ability to use a lot of text and imagery
- Multiple options for customized formats and layouts
- Can have more than 1 call-to-action (CTA)
- Suited for newsletters, large product launches, blog posts, and other long-form content
Strengths of SMS:
- Seen quickly and instantly by recipients
- Enables you to use a more casual and personal tone
- Relays the urgency and timeliness of your message
- Suited for time-sensitive updates, location-specific announcements, and flash sales
Strengths of push notifications:
- Seen quickly and instantly by recipients, without having to bypass a lock screen
- Drives engagement to your mobile app
- Relays urgency and timeliness of your message
- Suited for time-sensitive alerts, app-specific deals, and pop-up event notifications
Learn more in our guide: How to use email, SMS, and push together.
Organize your strategy with Klaviyo’s campaign calendar
Executing a robust omnichannel campaign strategy may seem daunting; luckily, Klaviyo’s campaign calendar feature helps you organize your sending cadence in a simple calendar view.
To access the campaign calendar, log into your Klaviyo account and click Campaigns in the left-hand menu. Your campaigns will be defaulted to a list view; click on the calendar view icon to change your view to a calendar.
From here, you can visualize all of the campaigns you’ve scheduled to make any necessary tweaks or additions to engage your guests on a regular basis. You can also filter to hone in on specific campaigns; for example, focusing on campaigns that you tagged for a particular purpose like an upcoming product launch.
To learn more, check out our guide: Create a campaign content calendar.
Reach more customers with social media ad campaigns
You can also engage your repeat and potential guests with targeted ad campaigns on social media. Use Klaviyo’s integrations with Meta and Google Ads to expand your restaurant’s reach.
Want to learn more about these integrations? Check out the below Academy courses: