Enhance restaurant guest relationships

This course will help you learn how to utilize Klaviyo’s core features and AI capabilities to support and drive value for your restaurant business. You’ll learn best practices and key use cases for growing your marketing list, segmenting your guests by locations, preferences, and engagement. You’ll also learn how to send personalized messages that will help you drive more traffic to your physical locations and online storefronts, increase your revenue, and strengthen guest loyalty and retention. You’ll learn how to easily integrate your tech stack with Klaviyo, and how to efficiently utilize Klaviyo’s robust analytics capabilities to both gain a holistic view of all your guests in one place and make more informed marketing decisions. You’ll gain inspiration from learning how real restaurant businesses use Klaviyo to help grow your restaurant business.

By the end of this course, you will be able to:

• Integrate your tech stack with Klaviyo.
• Grow your marketing list with online and on-premise strategies.
• Build strategic, restaurant-specific segments.
• Create an omnichannel campaign strategy that drives more guest conversions.
• Engage guests with automated flows.
• Analyze marketing performance and make data-driven decisions.
• Find inspiration from a real restaurant use case.
• Implement best practices for using Klaviyo as a restaurant business.

Take this course if: You are a marketer in the restaurant or food and beverage industry, looking for key strategies to better engage your guests and drive revenue for your business.

Prerequisites: We strongly recommended that you take the Getting started with Klaviyo learning path before you take this course, so you can implement these industry-specific techniques with ease.

Your instructor:

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family. Connect with Jenny on LinkedIn or the Klaviyo Community.