Why Klaviyo?
As a restaurant business, there’s nothing more frustrating than using many disjointed platforms to manage all of your data and marketing needs. Without streamlined insights in one place, it’s nearly impossible to derive actionable insights about your guests.
This is what Klaviyo can help solve. Integrate your whole tech stack with Klaviyo to centralize all of your guest information in one place. Then, use that information to deliver premium guest experiences that set you apart from competitors. You can get to know guests better, communicate with intention, automate your workflow, and analyze success.
Klaviyo can help you drive momentum for your most important metrics, including but not limited to:
- Repeat orders
- Average order value
- On-premise foot traffic
- Guest lifetime value
- Direct order value
Throughout this course, we’ll cover different Klaviyo tools and strategies that can help you accomplish your main goals related to each of these metrics. Learn more from the video below.
Integrate your tech stack
Integrate the tools you use with Klaviyo so that all of your data lives in one, centralized place. Otherwise, disjointed data platforms may prevent you from getting a holistic picture of your guests and hinder you from making informed marketing decisions. Explore the dropdowns to identify the types of platforms you can integrate with Klaviyo.
Point of sale
Your point of sale (POS) solution is the tool you use to collect payments from a customer in-person. As a result, it is a trove of information, storing data around your guest's past order history and dining patterns. Integrate with your POS system to leverage your guest's purchase data to increase repeat orders and foot traffic.
Examples: Square, GoTab
Utilize your POS data in Klaviyo to:
- Promote location-specific offers and events based on where guests have dined.
- Reach out to lapsed guests to encourage them to visit again.
- Upsell/cross sell merchandise or nationwide shipping to on-premise guests.
Online ordering
Your online ordering solution gathers engagement data when your customers purchase online. Integrate with your online ordering system to drive greater order volume from your guests.
Examples: Toast, Olo, ChowNow
Utilize your online ordering data in Klaviyo to:
- Send personalized menu recommendations and offers based on a guest’s behavior and prior orders.
- Automate outreach to guests who started an online order but did not complete.
- Uncover insights to online ordering trends to make better business decisions.
Loyalty
Your loyalty program solution captures data on your most frequent and engaged guests, so you can build exclusive messages (often with loyalty points). Integrate with your loyalty provider to increase customer lifetime value from loyalty members.
Examples: Thanx, Punchh
Utilize your loyalty data in Klaviyo to:
- Automatically welcome new loyalty members and educate them on the benefits of your loyalty program.
- Reward VIPs with special offers.
- Win back past loyalty members with enticing promotions to dine again.
Reservations
Your reservation system hosts data about when, where, and how frequently your guests visit your onsite premises. Integrate with your reservation system to effectively bring your guests back for more with targeted, location-specific messaging.
Examples: OpenTable
Utilize your reservation data in Klaviyo to:
- Remind someone of an upcoming reservation.
- Identify your locations with the most (or least) heavy foot-traffic to see which locations could benefit from a more aggressive marketing strategy.
- Automatically ask your guests for reviews after their reservation
- Send location-specific messages to guests who’ve made a reservation at one of your onsite locations (e.g., happy hour specials or live music night).
Social media advertising
Your social media platforms allow you to reach your existing audience and attract new guests online.
Examples: Meta Ads, Google Ads, TikTok Audiences, Pinterest Audiences
Utilize your social advertising data to:
- Attract profiles that resemble your guests.
- Create sign-up links to your stories to grow your lists.
- Send targeted ads to your most frequent guests.
Ecommerce storefront
If you also run an online storefront, all of your website visitor data lives in your ecommerce platform; this is especially common for restaurants who also sell international products or merchandise. By integrating your ecommerce platform with Klaviyo, you can execute personalized communications with your guests using their site behavior and purchase history data. This way, you unlock the power of connecting your online and on-premise data for a centralized view of each and every guest.
Examples: Shopify, WooCommerce, Square
Utilize your ecommerce storefront data to:
- Power abandoned cart and browse abandonment flows that encourage interested site visitors to complete an order.
- Segment your online shoppers into groups based on preferences and activity for personalized messaging.
- Analyze the performance of your online inventory and power both low inventory and back-in-stock alerts via flows.