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Expert training and education to help you succeed with Klaviyo and beyond.
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Discover top marketing strategies to help you acquire customers, improve engagement, and increase sales.
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Dig deeper into select topics and showcase your expertise with a final exam to earn a certificate.
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Explore Academy
Expert training and education to help you succeed with Klaviyo and beyond.
Best practices
Discover top marketing strategies to help you acquire customers, improve engagement, and increase sales.
Credentials
Dig deeper into select topics and showcase your expertise with a final exam to earn a certificate.
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Getting started guides
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Getting started with Marketing Analytics
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Custom metrics
Lessons
Getting started with Marketing Analytics
Course overview
Lessons
Getting started with Marketing Analytics
Core engagement use cases in your first 30 days
Core reporting use cases in the first 30 days
Custom metrics
Funnel analysis
Conversion overview
RFM analysis
Audience performance
Custom CLV
Product analysis
Cohort analysis
Next steps
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Custom metrics
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