Introduction to Meta ads
Meta is the parent company of Facebook, Instagram, and Messenger, all of which are key social channels for digital advertising. With the Meta ads integration, you can increase brand awareness, boost a post, promote an event, gain new leads, and encourage people to shop from your store. The opportunities for growth and expansion are endless.
Integrate Klaviyo with Meta ads
First thing’s first; let’s walk through how to enable the Meta ads integration in your Klaviyo account, so you can unlock the tools to enhance your marketing efforts.
For additional step-by-step instruction and support, reference the Getting started with Meta ads Help Center article.
Key integration features
Now that you’re all set up, let’s walk through two of the main features of your new Meta ads integration and how they drive value for your business.
Sync Klaviyo lists and segment to Meta
Once you integrate your Klaviyo and Meta accounts, you can sync Klaviyo audiences directly to Meta. This enables you to retarget existing profiles in Klaviyo with social ads, and gain new leads by advertising to people who resemble your Klaviyo profiles, but are not yet subscribers.
Sync Meta lead ad subscribers to Klaviyo
When you create a Meta lead ad, you can collect marketing subscriptions directly on Meta’s social platforms. The Meta ads integration will allow you to sync these contacts directly to Klaviyo, so you can target them with sign-up forms, send them campaigns, and more.