Explore more use cases
In this lesson, we’ll cover 3 real customer use cases and 1 exemplary scenario to get you inspired. However, the learnings don’t stop there: here are some other resources you can reference for more ideas on how to maximize your integration:
Example #1Power list growth with smarter lead generation
Lookalike audiences are a great way to expand your reach and gain new customers. Learn how Agital, a marketing agency, worked with a jewelry company client to grow their marketing list with Meta ads lookalike audiences. Read more about this example.
The goal
Agital wanted to help the jewelry brand build a strong lead generation (lead-gen) campaign that would grow their email list and expand their reach.
The strategy
Agital helped the jewelry brand build a lookalike audience that resembled their entire email marketing list, and then targeted them with the lead-gen campaign. As their email marketing list grew, Agital helped them build additional lookalike audiences based off of subsets of their new subscribers, building a strong prospecting funnel. They continued this strategy for 6 months.
The impact
Agital helped the jewelry brand gain hundreds of new subscribers per week, all while maintaining an average cost per lead of less than $1.
Provide post-purchase tips via targeted ads
Targeted ads can continue driving value after a customer has made a purchase. See how Cargo Crew, an apparel company, strengthened customer relationships and drove revenue with post-purchase targeted ads. Read more about this example.
The goal
Cargo Crew wanted to enhance and expand their post-purchase communications to Meta ads, to continue driving value for their customers throughout the lifecycle.
The strategy
Cargo Crew targeted their ad to customers who have made a purchase; the ad itself highlighted Cargo Crew’s workwear care guide. They wanted this ad to enhance the customer experience and showcase their commitment to sustainability.
The impact
After implementing this strategy, Cargo Crew noted that their post-purchase ad was one of their most successful ads on Meta, and reported a 29.2x return on ad spend.
Boost sales for a specific product with enhanced targeting
Promoting a specific product to unfamiliar consumers can sometimes feel like a shot in the dark. See how Sneaker Politics used the Meta ads integration to launch a specific product ad campaign to Meta browsers who were most likely to engage. Read more about this example.
The goal
Sneaker Politics wanted to increase sales of a specific pair of shoes with Meta ads. They also wanted to narrow their Meta target audience using Klaviyo data.
The strategy
Sneaker Politics created a Klaviyo segment of profiles who purchased that specific shoe within the last 6 months. They synced it to Meta, and then asked Meta to generate a lookalike audience based on these subscribers. They showcased their specific product ad to this lookalike audience.
The impact
Their product-specific ads boosted sales and helped them acquire more customers. Sneaker Politics reported that without the Klaviyo and Meta ads integration, accomplishing this would be more challenging and less profitable.
Re-engage unengaged or suppressed profiles on new channels
Once a profile is unengaged or suppressed in Klaviyo, it’s very difficult to reach them again via Klaviyo channels. Luckily, integrating with Meta ads allows you to re-engage these users across social channels. Learn how SWAK Cosmetics, a Klaviyo fictional beauty brand, won back some customers with strategic Meta ads.
The goal
SWAK Cosmetics hoped to win back unengaged and suppressed profiles they can no longer reach in Klaviyo with retargeting ads across Meta’s social channels.
The strategy
SWAK Cosmetics created segments for unengaged and suppressed subscribers in Klaviyo, and synced them to Meta to create custom audiences. They targeted these profiles with ads including a compelling incentive and featured recent best-selling items they may have missed since unengaging or becoming suppressed.
The impact
SWAK not only brought some of these customers back to their site to make a purchase, but encouraged some unengaged subscribers to start interacting with promotional marketing messages again, driving their engagement numbers back up.