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Klaviyo Academy
Expert training and education to help you succeed with Klaviyo, and beyond.
ON-DEMAND LEARNING
Quick guides
Learn key strategies and concepts in 15 minutes or less.
Courses
Learn new marketing strategies and apply them to your business with practical examples.
Best practices
Discover top marketing strategies based on your core business goals.
LIVE LEARNING
Live trainings
Build confidence through hands-on interactive workshops and thought-provoking strategy sessions.
Live office hours
Join a strategic discussion where you can ask questions and get answers in real-time.
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Klaviyo credentials
Dig deeper into select topics and showcase your expertise with a final exam to earn a certificate and digital badge.
Klaviyo product certificate
Deliverability certificate
Klaviyo developer certificate
See all certificates
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Klaviyo Community
Join our thriving community network to connect with brands like yours—online and in person.
JOIN THE CONVERSATION
Ask a question
Post a question and get thoughtful answers from Klaviyo powerusers.
Strategic advice
Recent threads
Meet the Champions
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Browse all groups
Your people are waiting. New ideas and connections are a click away.
Developer group
Entrepreneur group
WooCommerce group
JOIN A MEETUP CHAPTER
New York City
Los Angeles
Austin
San Diego
Amsterdam
Developers
Klaviyo Developers
Access API documentation and developer guides to help you build with Klaviyo.
TOP RESOURCES
Get started
Access key resources and a step-by-step checklist for how to start developing with Klaviyo.
Grow your app's reach
Learn how to join our ecosystem and get your app listed on our marketplace.
Developer tools
Generate sample data, monitor your API usage, and access our Postman collections.
KLAVIYO APIS
API reference
Browse our full catalog of API docs.
Changelog
Versioning & deprecation policy
Rate limits & error handling
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Subscribe to our Klaviyo API Tutorials playlist for easy access to step-by-step developer walkthroughs.
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KAP Week 5: Flows
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Differentiate flow triggers and filters
Lessons
KAP Week 5: Flows
Course overview
Lessons
Welcome to Week 5
Weekly schedule
Week 5 checklist
Pre-read
Section 2: Fundamentals of flows
Enhance your marketing strategy with flows
Differentiate flow triggers and filters
Target your flows with conditional and trigger splits
Personalize flow messages with dynamic content
Test your flow functionality
Analyze flow performance
Find inspiration for your flows
Best practices for flows
Knowledge check: Getting started with flows
Section 3: Automate the customer journey
Automate the customer journey
Raise awareness of your brand
Move shoppers from consideration to purchase
Deliver timely post-purchase messages
Retain customers long-term
Turn customers into brand advocates
Say goodbye to unengaged customers
Build in Klaviyo
Build a welcome series flow
Build an abandoned cart flow
Build a browse abandonment flow
Build a post-purchase flow
Final quiz: Automate the customer journey with flows
Supplemental content introduction
Take it to the next level
Week 5 feedback survey
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Differentiate flow triggers and filters
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