When implementing text messaging for clients, we recommend immediately setting up a designated text message welcome series for new text message subscribers. In additional to the welcome series, we also recommend adding a text message branch to your clients existing abandoned cart flow. Finally, if the functionality is available for your client's site, we suggest setting up a back-in-stock flow that includes text message reminders since this is a highly time-sensitive notification that works well with text messages. This demo video will walk you through all of the nuances and details of configuring these high-value flows.
While these core flows will help your client see value from Klaviyo text messaging quickly, the opportunities of where you can add text messages to flows are limitless. Work with your client to identify other touchpoints where you want to implement or even A/B test text messages versus email.