Get inspired by high-performing forms

The appearance of your forms speaks volumes about your brand. A professionally designed form relies on 3 key factors:

1. Brand consistency.
2. Impactful Images.
3. Action oriented CTAs.

The appearance of your form can make the difference between someone signing up or closing it. That's why maintaining brand consistency, using engaging images, and implementing action-oriented calls-to-action (CTAs) are crucial for success. These elements not only enhance the aesthetic appeal of your forms but also demonstrate that your business prioritizes a professional and user-friendly website experience. Explore how the following fictional brands apply these principles:

Capture email consent

Build forms that your site visitors will engage with. Check out how Nani's Wellness enhances their signup experience on their website.

1. Maintain brand consistency:
Nani creates instant brand recognition and familiarity by integrating logos, icons, and consistent graphic styles aligned with their brand’s visual identity.

2. Use impactful images:
They select high-resolution images that highlight key features or benefits of their product and attractiveness to increase product understanding.

3. Include high-impact CTAs:
Nani chooses a distinct brand color to make their CTA stand out with a clear, action-oriented text like "Join now," "Sign me up," or "I'm in."

Encourage visitors to take action

Create forms that encourage site visitors to join your list. Here is how SWAK Cosmetics applies these 3 principles to drive engagement.

1. Maintain brand consistency:
SWAK writes the text copy for their form by aligning with their brand voice. This helps them reinforce brand personality and improve communication effectiveness.

2. Use impactful images:
They use images that reflect their brand's values, mission, or unique selling points to create an emotional connection.

3. Include high-impact CTAs:
After A/B testing different CTA variations, SWAK identified that a more descriptive call to action led to higher list growth.

Enhance the user experience

Create engaging launch forms that visitors will appreciate, rather than ones that overwhelm them. Take a look at how Bola's Baked Goods designs forms that provides value:

1. Maintain brand consistency:
Bola's uses a consistent style for the image on their forms. This allows them to align with their brand and are aesthetically pleasing to site visitors.

2. Use impactful images:
They use imagery that resonates with site visitors. Bola's chooses images that resonate with their target audience's lifestyle or aspirations, reinforcing their brand's identity.

3. Include high-impact CTAs:
Bola's alleviates privacy concerns with reassuring text placed strategically below the CTA, such as "We promise not to spam you," in a smaller font size.