Discover how Klaviyo’s Customer Hub creates cohesive, personalized experiences that drive loyalty and revenue. In this lesson, you will:
- See how brands strengthen customer relationships and drive repeat purchases.
- Learn how personalized onsite interactions improve engagement and conversions.
- Discover ways to streamline support and proactively address customer needs.
How Happy Wax boosted account sign-ups and reduced support tickets
When flame-free home fragrance brand Happy Wax began using Customer Hub, they had a clear goal: improve the customer experience while reducing strain on their support team. Their data revealed 2 major challenges. Too many customers were checking out as guests, limiting engagement opportunities. At the same time, their support team was fielding a high volume of repeat questions about order tracking and coupons. With Customer Hub, they focused on 2 key strategies:
Encourage account creation
Happy Wax encouraged logins for a more personalized experience, leading to 1,500+ sign-ups in 2 months. Account holders were more engaged and spent 5% more in their first 30 days than guest checkouts.
Introduce self-serve support
With Customer Hub’s self-service tools, Happy Wax cut support workload and improved customer experience. In 2 months, customers logged 1,200+ self-serve interactions, reducing tracking-related tickets by 76% year over year. A coupon section also eliminated all related inquiries.
By reducing friction with Customer Hub, Happy Wax simplified shopping, cut support volume, and boosted satisfaction and revenue.
"Customer expectations are at an all-time high, and managing loyalty, referrals, rewards, and subscriptions can be a challenge. We wanted to simplify the experience for our loyal customers, and Klaviyo Customer Hub made that possible. It's now a central part of our customer retention strategy." — Rachel Fagan, VP of Marketing
How Ministry of Supply created one-to-one customer experiences
Ministry of Supply began using Customer Hub by looking for a way to create more seamless and personalized customer interactions. As a brand focused on innovation, they wanted to go beyond traditional ecommerce by building a direct connection between their team and their customers. Giving shoppers a dedicated space to manage their interactions with the brand made it easier for customers to stay engaged. In less than 4 months, over 2,000 customers created accounts, reinforcing Ministry of Supply’s focus on long-term relationships and a more personalized shopping experience.
Strengthen personalized engagement
With Customer Hub, Ministry of Supply moved beyond one-size-fits-all communication. Shoppers gained direct access to the brand, making interactions more personal and intentional. This strengthened relationships and reinforced the brand’s commitment to innovation and a customer-first experience.
Empower customers with self-serve options
Customer Hub put more control in customers’ hands. Instead of relying on support, shoppers quickly found answers themselves. In under 4 months, they logged 650+ self-serve interactions, improving experiences while easing the strain on the support team.
"Unlike traditional e-commerce which is one-to-many, we see the Klaviyo Customer Hub as the future, enabling a truly personalized, one-to-one experience. It's more than our customer service tool—it gives our customers direct access to the Ministry of Supply team. That's really powerful in developing stronger, lasting relationships." — Aman Advani, CEO of Ministry of Supply