Turn support into a competitive advantage
In the video below, you’ll see how Beantown Coffee identified a disjointed customer support experience as a major pain point and used Customer Hub to streamline interactions, delivering a smoother and more personalized experience for their customers.
Plan your strategy
You can choose which content blocks appear in the Customer Hub. These blocks act like customizable buttons, giving customers quick access to important actions and information. For example, you might include past purchases, recommended products, and loyalty rewards. Expand the dropdowns for example use cases.
Increase average order value (AOV)
If your goal is to increase AOV, use Customer Hub to showcase content that encourages higher spending. Prioritize these content blocks to drive larger purchases:
- Recommended products to suggest complementary or higher-value items based on browsing and purchase history.
- Exclusive offers to display a free shipping code or discount for customers who meet a certain spending threshold.
- Bundles and upsells to highlight product pairings or limited-time bundles that encourage larger orders.
By featuring these blocks, you can guide shoppers toward higher-value purchases while making their shopping experience more personalized and seamless.
Free up your support team
High support ticket volume can overwhelm teams, slow response times, and frustrate customers. Customer Hub helps reduce the need for direct support by providing self-service options that make it easier for shoppers to resolve common issues on their own. Prioritize these content blocks to minimize tickets and improve the customer experience:
- Order tracking is enabled by default so customers can check their shipment status without contacting support.
- Subscription management to let shoppers update, pause, or cancel their subscriptions on their own.
- Self-service help with links to FAQs or return policies to quickly answer common questions.
By enabling self-service, you give customers the answers they need while allowing your support team to focus on high-value interactions that build loyalty and drive revenue.
Give customers easy access to everything
When customers need to check past purchases, track shipments, or manage their accounts, searching through emails or contacting support can be frustrating. Customer Hub provides a central place for shoppers to access key information quickly. Prioritize these content blocks to create a seamless experience:
- Order history is enabled by default so customers can easily review past purchases without searching their inbox for order numbers, shipment confirmations, etc.
- Self-service options for initiating returns, managing subscriptions, and resolving common order issues independently.
- Loyalty and referrals to let customers track rewards, redeem points, and monitor referral progress in one place.
By giving customers easy access to everything they need, you streamline their experience, reduce support inquiries, and keep them engaged with your brand.
Make every offer count
Sales and promotions are only effective if customers see them at the right time. Customer Hub helps surface relevant discounts, display saved coupons, and highlight personalized promotions as shoppers browse. Prioritize these content blocks to maximize engagement and conversions:
- Personalized offers based on customer behavior, purchase history, or browsing activity to increase relevance.
- Timely discounts are displayed when shoppers view key products or check their cart to encourage purchases.
- Easy access to saved coupons so customers can quickly find and redeem offers without searching their inbox.
Ensure that offers are visible and easy to use to keep shoppers engaged, increase conversions, and drive higher order values.
Once your strategy is in place, the next step is to measure your Customer Hub performance to ensure shoppers can easily access the tools, information, and personalized experiences that enhance their journey.