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    Customize your templates and content

    Course overview
    Lesson
    1 min read

    Enhance your email content

    As you build email content in Klaviyo, it’s important to align with best practices so that your emails stand out in a subscriber's inbox. Let’s run through a few tips for success.

    Bonus tip:

    Use AI to improve your emails

    In addition to the best practices shared in the video above, you can also streamline the process of building engaging emails with Klaviyo AI tools. This can make your content more dynamic and help save your team time coming up with new ideas and implementing them in your account.

    Here are 3 Klaviyo AI tools to try out:

    • Email AI
      Paid Klaviyo accounts can access Email AI, which designs email campaigns for you. Provide a reference template (e.g., from the template library) and general topics, and Klaviyo generates an email you can send as is or edit. Learn more about Email AI.
    • Subject line assistant
      Boost inbox appeal with Klaviyo’s subject line assistant. Choose an auto-generated subject line customized to your brand and goals. Use as is or edit to fit your needs. Learn more about the subject line assistant.
    • Brand voice settings
      Ensure every AI-generated email matches your brand. Set your communication style, define rules for punctuation or emojis, and let AI apply these automatically. Use the default settings or customize them to fit your exact tone. Learn more about brand voice settings.
    Enhance your email content