Create strategic sign-up forms

Sign-up forms are a critical part of growing your business. High-quality forms help build a list of engaged subscribers, leading to better deliverability, and return on investment. In this course, you’ll learn how to build strategic sign-up forms in Klaviyo to help increase ROI.

By the end of this course, you will be able to:

• Determine your form goal.
• Differentiate form strategies in Klaviyo.
• Build forms to achieve a specific goal.
• Apply design best practices to your form.
• A/B test your forms.
• Analyze form performance.

Take this course if:

• You have an understanding of the forms editor and a basic forms strategy, and are looking to level-up your form strategy.
• You want to create forms that align with your business goals, drive user engagement, and collect valuable data.

Prerequisite:

Before taking this course, we highly recommend taking the following courses:

• Getting started with sign-up forms
• Build and customize your sign-up forms

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family.