Grow your business with Klaviyo's Meta Ads integration

Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. With Klaviyo's Meta Ads integration, you'll gain more ownership over the customer journey when advertising on these channels, as you can target existing subscribers and drive business growth long after someone clicks an ad.

Note: Meta is the parent company of Facebook, Instagram, and Messenger.

By the end of this course, you will be able to:

• Integrate Klaviyo and Meta Ads.
• Define key objectives for Meta ads
• Differentiate custom and lookalike audiences
• Develop a targeted audience strategy for ads
• Identify key Meta ad formats
• Create a Meta ad campaign
• Connect lead ads to a Klaviyo list
• Target new leads with personalized messages
• Analyze Meta ad performance
• Gain inspiration from real Meta ads
• Implement Meta ads best practices

Take this course if: 

• You have an intermediate understanding of Klaviyo.
• You want to use Klaviyo data to power an ad strategy on Facebook, Instagram, or Messenger. 

Your instructor:

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family. Connect with Jenny on LinkedIn or the Klaviyo Community.  .