Build your campaign strategy
Let’s learn how Bola’s Baked Goods implemented three key campaign types into their campaign strategy, and how this strategy contributed to stronger customer loyalty and increased conversions.
Campaign types
Let’s go into some more details about the three campaign types mentioned in the above video: snackable content, traffic-driving events, and conversion-driving promotions. For each campaign, learn their definition, strategic goal, and recommended sending cadence for optimal engagement.
Snackable content
What are they?
Snackable campaigns are short, engaging marketing efforts that creatively showcase your products. They highlight relatable scenarios and provide valuable information to build brand loyalty.
Campaign goals
These campaigns aim to keep subscribers engaged with relatable, non-sales-driven content. This approach helps maintain ongoing interest in your brand.
Sending cadence
Send these campaigns 1-2 times per month. For example, Bola’s Baked Goods might feature muffin and coffee pairings for brunch, showcasing their products.
Traffic-driving events
What are they?
Traffic-driving campaigns send traffic to your website without offering discounts. They highlight new products or updates, creating urgency.
Campaign goals
The goal is to boost site traffic, increasing order value and customer lifetime value without promotions. This drives organic revenue growth.
Sending cadence
Send these campaigns about twice per month. For instance, Bola’s Baked Goods might announce new pastries with a CTA to visit their site.
Conversion-driving promotions
What are they?
Conversion-driving promotional campaigns regularly promote your products with discounts or incentives, such as percentage off, buy 1 get 1 free, or free delivery.
Campaign goals
The goal is to keep your brand top of mind and drive sales by consistently showcasing your products, encouraging customers to convert.
Sending cadence
Send these campaigns weekly. For example, Bola’s Baked Goods might announce a large holiday sale on all baked goods for December.