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Getting started with SMS flows

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Lesson
1 min read

Create an SMS welcome series

Make a good impression from the very start by engaging your text subscribers with tailored welcome messages.

How to set up a welcome series for text subscribers

You likely have already set up a welcome series in Klaviyo for your email subscribers. You should do the same for your text subscribers to thank them for signing up and to deliver on any promised sign-up incentives. By creating distinct welcome series flows for each of your marketing channels in Klaviyo, you can ensure that your new subscribers always receive subscription confirmations.

Watch the video below to learn how to set up a text message welcome series in Klaviyo.

Build a strong text welcome series

Now it’s your turn. As you think about building a welcome series for new text subscribers, sort each practice based on whether you should use or avoid it.

Drag and drop the items into the correct categories.
Send the first welcome message immediately
Deliver the promised sign-up incentive
Thank subscribers for signing up
Limit the series to 3–4 messages
Personalize messages using subscriber preferences
Follow up with subscribers who haven’t used their incentive
Add a virtual contact card where MMS is available
Delay the first message until the next day
Send the same recommendations to every subscriber
Send several messages immediately after sign-up
Continue sending purchase reminders after someone converts
Overload new subscribers with too many welcome messages
Use in your welcome series
Avoid in your welcome series

Want to take your welcome series further? Explore How to create an SMS welcome flow for more ways to personalize your messages and step-by-step setup guidance.

Create an SMS welcome series