Understand flows in Klaviyo
Flows are a fantastic way to engage your subscribers without you having to lift a finger. Before we begin, watch the below video for a refresher on flow functionality in Klaviyo.
Benefits of using SMS in flows
When you incorporate SMS into your flows, you can drive more value than ever for your subscribers and increase the likelihood for engagement and conversion.
Click through the tabs below to explore the benefits of using SMS in flows.
Meet subscribers where they are
When you incorporate SMS messages into your existing flows, you add an additional touchpoint for your automated messages.
Configure your flows to send either an email or SMS message, depending on the channel they’ve subscribed to. This allows you to reach all of your subscribers the way they’d like to be reached by your brand.
When you meet subscribers where they are, you increase likelihood of engagement and conversions.
Strengthen customer relationships
SMS messages are personal by nature. Your closest family and friends likely reach you most often by your phone, whether by a phone call or text message. They probably don’t frequently communicate with you via email.
Flow messages are already highly personal and relevant, since they are automated based on individual subscriber actions.
So, when your brand communicates these relevant messages via text, your message is right alongside those of their inner circle.
This proximity to your subscribers’ lives helps you build stronger relationships and brand loyalty.
Get your messages seen quicker
On average, most people tend to check their unread text messages first before unread messages from other channels.
SMS as a channel relays urgency in every message, motivating recipients to read them more quickly.
Your subscribers want to know about their expiring cart and recent updates to their order, and with SMS you can get that message in front of them more quickly than ever.