Use text in your flows
Bola’s Baked Goods recently launched its text message marketing program and wants to incorporate text into its existing flows. The team needs a strategy for using text alongside other channels to drive more conversions from automated messages.
Watch the video below to see how Bola’s puts that strategy into practice.
As we saw in the video, Bola’s uses text for transactional messages like order confirmations and updates. Because transactional messages have different requirements than promotional messages, review the resources below before setting them up for your brand.
Design flow messages that support conversion and customer experience
Click through the tabs below to see some examples of flow messages that Bola’s Baked Goods team built into their strategy, and learn how you can craft them for your brand too.
Welcome message
Welcome series messages are marketing messages in Klaviyo and are not considered transactional. It sets the tone for your relationship with the recipient, so make it exciting!
Be sure to welcome your new subscribers to your list with a personalized message, starting your relationship off strong by letting each subscriber know that you value their investment in your brand.
If you offered any incentives to subscribers at sign-up, make sure to include them in this message.
Abandoned cart reminder
Remind subscribers about the products they left in their cart.
Because adding an item to a cart signals strong purchase intent, abandoned-cart messages can use a direct call to action.
Personalize the message with details such as the subscriber’s first name and product details, and keep quiet hours enabled so the reminder reaches subscribers at an appropriate time.
Browse abandonment reminder
Re-engage subscribers who have viewed a product but haven’t added it to their cart and haven’t purchased.
A product view signals interest, but not as strongly as adding an item to a cart, so keep this reminder lighter than an abandoned-cart message.
Where supported, consider using MMS to include a product image and put the product back in the spotlight.
Use quiet hours to respect your subscribers’ time and avoid sending browse-abandonment messages too early or too late.
Order confirmation message
When subscribers place an order, they’ll expect timely confirmation and order details.
Strengthen the customer experience by including helpful information such as the order number, purchased items, shipping details, a tracking link, and an estimated delivery date.
If you send this as a transactional text message, don’t include coupons, cross-sells, or other promotional content.
Choose the right text message strategy
In the matching exercise below, pair each customer scenario on the left with the text strategy that best fits on the right.