Explore Klaviyo List View
Now that you're set up… what's next? You'll land on a homepage called the Klaviyo List View. This is your one-stop shop for all things marketing in Klaviyo. Let’s run through what this looks like and its core capabilities below:
What is List View?
Klaviyo List View a structured homepage where you will monitor content performance and start new marketing messages from scratch.
This view is particularly useful for reviewing your marketing at a glance. You can scan initiatives by category to monitor performance, see what’s live, and review what’s scheduled to send.
Core components:
- Revenue and performance of your current marketing efforts.
- A list of ideas for next actions to take across your marketing.
- A list of your forms, campaigns, and flows in distinct buckets to review at a glance.
Take the next steps to grow
Take a look at the forms and flows you created. Make sure everything is on-brand, mimics your voice, and appears exactly as you'd like it to. If not, refine as needed by clicking back into that content and editing within the associated email or form editor.
Don’t stop at abandoned checkout and welcome messages. Automations like a post-purchase series will appear right below what you just made. All you do is toggle them on, then refine for your brand!
As you begin sending messages and growing your subscriber list, it’s important to monitor your marketing results and strategize ways to improve based on what you’re seeing. We'll walk you through how to do this soon, but spoiler alert: it's on the very List View we just walked through!
You’ve set up forms and flows… these are your foundation. If you’re feeling solid and ready to grow from here, you can build one-off email campaigns to send to your growing audience. Only do this when you're ready and feeling confident in your initial form and automated flows.
What’s next?
You’ve laid the groundwork for a successful marketing strategy and now have a place to monitor early progress and find the next best steps for growth.
In the next few lessons, you’ll dive deeper into steps 2–4, specifically setting up revenue-driving automations, monitoring results, and building email campaigns. Continue on to learn more!