You’d hire a good plumber for your home. So why not for your data?
Think of your favorite marketing campaign. It probably delivered the right message at exactly the right moment. That doesn’t happen by chance. It happens because the data powering it is accurate, connected, and ready to use.
Just like a well-designed plumbing system keeps water flowing cleanly and reliably, a solid data foundation keeps your customer experience running smoothly and fuels every strong campaign (or that dream bathroom remodel).
Forrester found that companies who collect and act on customer data see 33% higher profitability. The key is making sure that data is right.
That’s where Advanced KDP comes in. It helps you:
- Integrate data across your stack
- Clean and transform it as you grow
- Monitor quality in real time
- Use Marketing Analytics to turn insights into action
As an Advanced KDP customer, you get the full Marketing Analytics feature set. That means you have both a solid foundation and a finished space.
Investing in good data plumbing keeps your marketing clean, fast, and stress free. Add the actionable insights from Marketing Analytics, and you’ll be the least stressed marketer on the block.
What makes Advanced KDP different from Klaviyo’s core product suite or Marketing Analytics?
This chart below shows the full feature set that you receive as an Advanced KDP customer
About this course
This Getting Started course gives you a quick overview of the key features that are exclusively in Advanced KDP, with real use cases and hands-on examples. You’ll learn best practices and get recommendations to help you make the most of your first 30 days.
As an Advanced KDP customer, you also have access to the analytics tools in Marketing Analytics, and you can learn more about that feature set in our Getting Started with Marketing Analytics course.
If you’d like a deeper dive on how to achieve specific goals with Advanced KDP, we highly recommend our Learning Path: Activate your Data with Advanced KDP.