Unlock the value of the Klaviyo Partner Program
Let’s hear from a few long-time partners about what they’ve gained by being a part of the Klaviyo Partner Program. Keep these insights in mind as you carve out your own path within this partner ecosystem.
Earn across the customer journey
Klaviyo partners can earn at different points in a customer relationship. You can introduce a prospect, help Klaviyo close a deal, lead an eligible sale yourself, or keep managing a customer. Program accelerators can also help you move toward a higher tier.
Referrals
Submit a lead through the Partner Portal or share your unique referral link. If the lead becomes a paying Klaviyo customer, you earn a share of their monthly recurring revenue (MRR) for a set period (not a one-time fee), and you don’t need to stay involved in the account.
Referral revenue share by tier
- Bronze and Silver: 10% of MRR for 12 months
- Gold: 15% of MRR for 16 months
- Platinum and Elite: 20% of MRR for 24 months
Keep in mind: Register the lead promptly and include every Klaviyo product you’re referring. Each lead has 90 days to become a paying customer or working opportunity, and your rate is based on your tier when you submit it.
Co-sell
Co-sell is for partners who actively work with Klaviyo sales on an opportunity. If your involvement moves the deal forward and the customer signs, you earn the same tier-based rates as referrals.
Co-sell revenue share by tier
- Bronze and Silver: 10% of MRR for 12 months
- Gold: 15% of MRR for 16 months
- Platinum and Elite: 20% of MRR for 24 months
When two partners contribute: If one partner refers and another co-sells, the eligible MRR splits 50/50, and a signed statement of work (SOW) is required for co-sell credit.
Fast start
Fast Start is a one-time payout for eligible deals you lead without Klaviyo sales support: 2x the customer’s first-month MRR (so $500 becomes $1,000).
Important: Fast Start replaces referral or co-sell revenue share on that deal, and it qualifies once the customer makes at least two monthly payments at or above their plan amount at the point of sale. Klaviyo determines eligibility using business revenue, web traffic, technology stack, and business category.
Customer management
Keep serving the customer and earn ongoing revenue share
Master-track partners can earn an ongoing management fee for Klaviyo accounts they actively manage. Register the account in the Partner Portal, add the requested details, and have the customer confirm the relationship.
Management revenue share by tier
- Bronze and Silver: 2% of MRR
- Gold: 3% of MRR
- Platinum and Elite: 4% of MRR
Keep in mind: Unlike referral and co-sell shares, management fees continue for as long as you actively manage the account (with an active partner user in it), and Klaviyo audits managed accounts.
Program Accelerators
Program accelerators are time-bound incentives that multiply your MRR program credit when you complete qualifying work tied to Klaviyo priorities. More credit helps you move toward your next tier.