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Partner Program Fundamentals

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Grow your business with Klaviyo

Now that you have a better idea of what the Partner Program entails, let’s dive deeper into the value that it can add to your brand. Who better to hear this from than fellow Klaviyo partners?

Unlock the value of the Klaviyo Partner Program

Let’s hear from a few long-time partners about what they’ve gained by being a part of the Klaviyo Partner Program. Keep these insights in mind as you carve out your own path within this partner ecosystem.

How to work with Klaviyo

Your unique role within Klaviyo’s Partner Program is dependent on the business that you run, and thus, the kind of partner you are. Let’s dive into how you can gain true value from the program. Click into the tabs below to learn more and see what other businesses are a part of this diverse community.

Agency

Agency partners work with clients using Klaviyo to provide direct services or advising. An agency encompasses freelancers, large-scale agency brands, and systems integrators (those who integrate Klaviyo with the various tools a customer uses).

Agency partners may do any (or all) of the following tasks for customers:

  • Manage the customer’s Klaviyo account directly.
  • Set up the customer’s account, helping to facilitate onboarding.
  • Integrate the various tools they use with Klaviyo.
  • Refer the customer to Klaviyo.

Best practices:

  • Stay up-to-date on new features and integrations to provide innovative solutions for clients.
  • Utilize co-marketing opportunities and our Agency Partner Directory to access new leads.
  • Work with your partner representatives to gain answers to your questions.
  • Encourage new prospects to consider Klaviyo as a solution, or expand existing customers' use of the platform across new channels (e.g., SMS, mobile push, reviews, Marketing Analytics, etc.).

Technology

Technology partners build integrations with Klaviyo. These integrated platforms help to extend Klaviyo’s core product functionality or bring data into customer accounts to create a more powerful, unified experience.

Best practices:

  • Build integrations and tooling that compliment both of our platforms.
  • Communicate with the Klaviyo team to stay up-to-date on upcoming changes that may affect your solution and customer-base.
  • Utilize our Tech Partner Directory to access new leads.
Grow your business with Klaviyo