Pitch the Klaviyo narrative
By partnering with Klaviyo, we want to enable you to feel confident pitching Klaviyo as a core solution to new prospects (as an agency or influencer partner) or new platform users (as a tech partner). Be sure to have an answer ready for the age-old question: Why?
Let’s run through why Klaviyo is the perfect solution for any of your clients who are looking to unify marketing, service, analytics, and data in one easy-to-use platform.
Access Klaviyo sales resources
Now that you’re ready to pitch Klaviyo, we want to equip you for these conversations. Below are 2 possible elevator pitches for the Klaviyo product that you can tailor as needed when presenting to a client.
Note: If you would like more in-depth resources and strategies for selling Klaviyo, and your own services, bookmark our Klaviyo sales certificate. Then, go through that content after completing this certificate!
30-second pitch
Klaviyo is the only CRM purpose-built for B2C, making it easy to unify marketing, service, analytics, and data in one easy-to-use platform. With real-time insights, AI-powered recommendations, and automated attribution, teams focus on results, not complexity. Built-in data, flexible workflows, and a vast partner ecosystem help businesses personalize at scale and drive smarter, faster growth.
10-second pitch
Klaviyo B2C CRM is the first and only platform purpose-built for the unique demands of B2C businesses, combining marketing, service, and analytics for real-time personalization, smarter decisions, and seamless growth.
Debunk common misconceptions about Klaviyo
Over the years Klaviyo has grown in a variety of ways, and some of your existing clients and new prospects may have outdated ideas about what Klaviyo does and who we serve. Let’s run through 4 common misconceptions our own sales teams tend to hear, so that you know how to address these concerns and prove that Klaviyo is the ideal solution for this client.
Klaviyo is Shopify-only
Klaviyo is not a Shopify-only platform.
We integrate with a wide variety of web hosting platforms: WooCommerce, BigCommerce, PrestaShop, etc. In fact, Klaviyo integrates with 350+ tools in general!
To see what platforms Klaviyo integrates with, locate pre-built integrations in Klaviyo’s Integrations tab or explore our Tech Partner Directory. We also allow other technology companies to build integrations with Klaviyo, so this ecosystem is always growing.
Klaviyo is just for email
Klaviyo is not just for email.
While email was one of Klaviyo’s first core tools, over the years the platform has expanded significantly.
Klaviyo now offers robust channels and tools across 3 key product pillars that sit on top of a centralized data platform: Marketing, Service, and Analytics. All these solutions work together to help you create a true omnichannel experience across the customer journey for your clients.
Klaviyo is only for ecommerce brands
Klaviyo serves a wide range of industries, not just ecommerce.
While ecommerce brands can benefit immensely from Klaviyo, so too can brands across industries: hospitality, restaurants, education, gyms, etc. The possibilities are endless.
For example, Klaviyo integrates with major restaurant and wellness booking sites to streamline data and messaging. Learn how Klaviyo supports different industries within our case studies.
We also have pitch decks to help you sell in the following industries:
- Klaviyo for wellness brands
- Klaviyo for restaurants
- General partner pitch deck (customizable for other industries you may serve!)
Klaviyo is only suited for SMB brands
Klaviyo can help all businesses grow!
As the Klaviyo toolset has expanded so too has our customer base. We support brands of all shapes and sizes, from early entrepreneur segments to enterprise and mid-market brands.
How you work with these clients may differ as well as the tools and use cases they will require. That said, you can customize Klaviyo to support each individual segment. Learn more about how to use Klaviyo for enterprise brands.
Klaviyo is too expensive
Klaviyo's pricing is built for flexibility and growth.
Our pricing structure is built to evolve with your marketing needs; that way, you pay for the tools you use and profiles you market to. Select the package that suits your needs and adjust it over time as your business grows. Learn more about Klaviyo's pricing model.
While other solutions may boast cheaper prices, it is important to consider the ROI you gain from these tool as well as your total cost of ownership. Ask yourself:
- If I pay less for another tool, will I still produce the kind of content that drives revenue?
- If I use a different tool (say, just for email), will I need to invest more money in other tools as well to build the marketing strategy I need?
At Klaviyo, our focus on data, segmentation, and automation are valuable revenue-drivers. Not to mention, we consolidate all of your marketing tools and data into one place; thus, lowering your total cost of ownership. That way, brands don't need to rely on developers for basic tasks nor pay recurring fees on multiple systems to execute a successful, multichannel marketing strategy.