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Partner Program Fundamentals

Course overview
Lesson
3 min read

Identify what it means to be a Klaviyo Partner

Welcome to the Klaviyo Partner Program! Let’s run through what exactly it means to be a partner and what you can expect from this exclusive program.

What does it mean to be a Klaviyo Partner?

As a part of our expansive partner ecosystem, you now have access to a wide array of tools and benefits meant just for you. Hear from Klaviyo’s Senior Director of Partnerships, Scott Segel, as he walks through exactly what it means to be a Klaviyo partner, what is expected of you in this role, and what you can expect from Klaviyo in return.

Understand the benefits of being a Klaviyo Partner

Throughout this course, we will run through all of the incredible tools and benefits you will gain through our partnership, as well as how to access them. That said, let’s run through a quick overview of what’s to come!

Growth multipliers

Build your reputation within Klaviyo’s ecosystem.

Get listed on the Partner Directory (for partners hitting $1,000 MRR and above), earn badges that highlight your tier and expertise, and gain access to co-marketing opportunities and campaign assets in the Partner Demand Center.

Higher-tier partners can even be featured across Klaviyo’s channels or in-app, helping you stand out and attract the right clients.

Co-selling

Earn revenue share on referred and managed accounts, and collaborate directly with Klaviyo teams through joint campaigns, shared client engagements, and proposal-based funding opportunities.

As you grow, your collaboration deepens, giving you greater influence and visibility in how we go to market together.

Support

Access real-time performance insights through your Partner Health Dashboard, track your clients and certificates, and apply to join Roadmap Steering Sessions (Gold+) or the Partner Advisory Council (Platinum+) to help shape future product updates.

As you advance, you’ll also receive personalized guidance from dedicated Partner Managers and Success Managers (select Gold+), plus 24/7 support through the Partner Portal.

Education

Last but certainly not least, you will unlock exclusive educational content. This includes the Partner experience in Klaviyo Academy, which you are at right now.

Partner Academy courses, as well as the valuable resources within our Partner Portal (LINK), are only available to partners.

You can also access:

  • Partner webinars
  • Training sessions
  • Enablement content to use or share with clients
  • 24/7 AI Assistant
  • …and more!

All of these resources will help you feel confident managing accounts or building tools alongside Klaviyo.

Identify what it means to be a Klaviyo Partner