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Partner Program Fundamentals

Course overview
Lesson
5 min read

Unlock core tools in the Partner Portal

When it comes to Klaviyo's Partner Program benefits, one of the most valuable assets you gain is access to the Klaviyo Partner Portal. This is your one-stop-shop for all things partnerships and Klaviyo resourcing. Let’s dive into what you can do within this portal.

What is the Klaviyo Partner Portal?

Say hello to your new best friend: the Klaviyo Partner Portal. 👋

This is your go-to spot to access all of the resources you’ll need throughout your journey as a Klaviyo Partner. Let’s take a tour together!

Got a task to complete? Here’s how…

Now that we’ve walked through the core functionality, let’s review some of the main reasons you’ll go to the portal, and how to accomplish your goals here.

Power your pipeline with pre-built marketing assets

What is it?

The Klaviyo Partner Demand Center is a self-service platform that brings together enablement resources, co-branded campaigns, and global support to help you scale your Klaviyo practice with confidence.

Why it matters:

Don’t waste time designing campaigns, decks, or social posts from scratch. The Partner Demand Center helps you move faster and present more professionally.
In the Partner Demand Center, you can:

  • Customize and launch pre-built campaigns to generate demand with new and existing leads
  • Edit co-branded decks, webinar kits, and social content to match your brand in minutes
  • Use the 24/7 AI assistant to find resources, onboard teammates, or generate messaging
  • Translate assets and content in 100 languages to support your global clients

How to access?

To get started, head to Marketing & Enablement > Partner Demand Center or go directly to the Partner Demand Center.

Partner Demand Center hompage.

Submit your feedback

What is it?

You can likewise submit feedback to both Klaviyo as a whole, and specifically to our partnerships team with regard to program benefits, requirements, etc. 

How to access?

  • Feedback about the partner program:
    • To view your open tickets, click Agency Tools > Program Tickets
    • To submit a new program ticket, click the Program Support button on the main navigation menu
  • Feedback on the Klaviyo product:
    • Head to Quick Links.
    • Select Klaviyo Product Feedback Form.
Modal where you can submit feedback to our Klaviyo team.

Explore educational resources

What is it?

We offer a wide-range of learning materials to support your growth as a partner. You will learn more about Klaviyo, marketing, and business growth best practices.

How to access?

  • Head to Marketing & Enablement
  • Click Partner Demand Center

You can also access any of the following websites for additional information:

Partner Demand Center, specifically on their resource offerings page.

Visualize your sales pipeline

What is it?

This is specific for agency partners. This tool allows you to visualize your team's performance in selling Klaviyo to your clients, so you can track your earnings and agency goals. In particular, you can see a breakdown by client, and view a MRR dashboard breaking down pipeline by referred, managed, and SMS-specific MRR.

How to access?

  • Navigate to Sales > Pipeline

Note: We are going to walk through how to register a lead and submit a managed client later on in this certificate, so stay tuned!

Breakdown of Sales Pipeline on the Partner Portal.

Monitor your performance as a partner

What is it?

This is specific for agency partners. Monitor key information on your managed accounts, such as total count and total MRR, and pending invitations. You can also access Klaviyo’s Executive Business Review tool from this page. Use this to quickly produce a presentation to share recent performance with your client.

How to access?

  • Navigate to Agency Tools > Partner Health

Note: To view the full dashboard of key performance indicators and gauge your overall agency’s performance, please set up a Partner Portoflio.

Partner Health Dashboard.

Find answers to common questions

As you get started, we understand that a few common questions may arise. Let’s dive into a few now so you can feel confident that you and your team can access this valuable tool right away.

How do I get access to the Partner Portal?

Upon joining the Klaviyo partner program, you should have received an email invite to the partner portal. Make sure to check your email and locate that invite. If the welcome email expires or you can't find it in your busy inbox, simply visit the portal and click Forgot your password? This will allow you to register for an account.

If you are still unable to access the portal, you can email us at: partner-portal@klaviyo.com

How do I invite team members to the portal?

If your team member have an email address that matches your own partner domain, they can self-register by visiting the portal and selecting Sign Up Here.

You can also manually add team members to the portal from within your own account.

Follow these instructions to do so:

  1. Click into your username in the top-right to display your account dropdown.
  2. Select Account Management.
  3. Click New Member.
  4. In the resulting pop-up form, select Add a New Contact, and complete in all necessary contact fields.
Unlock core tools in the Partner Portal