Build a retention practice

Offering monthly support services will help you increase recurring revenue, maintain profitability, and create stickier clients. In this course, you will learn why retention services outperform project-based work, how to build a retention service, and how to demonstrate ROI to your clients. 

By the end of this course, you will learn how to:

• Determine if a retention practice is right for you
• Build your retention practice
• Create a retention practice tech stack
• Evaluate the ROI of retention services
• Explain the value of retention services to clients

Take this course if:

You are a systems integrator (SI), Advisor agency, or performance marketing leader responsible for making business decisions or finding new revenue-generation opportunities.  

Your instructors:

Tom Sajbel is a senior partner education specialist at Klaviyo. He enjoys designing and developing educational resources that help agencies grow their businesses. When not at work, you can find Tom enjoying the Colorado outdoors with his family.

Rachel Jacobs is the leading authority in scaling ecommerce agencies. She is dedicated to enabling agency owners to get out of the day-to-day of running their agency. Specialized in implementing best practice operations, systems, and processes to scale ecommerce agencies profitably and efficiently. From building scalable retainer models to coaching high-performing leadership teams, Rachel simplifies the steps towards being ready for exit.