About retention services
Ongoing retention services are services provided by an agency to clients on a monthly basis, which can encompass marketing or development services. These services offer a profitable alternative to project-based work and serve as a valuable means to generate recurring revenue.
In this video, Rachel Jacobs, the leading e-commerce agency expert, shares her insights on making the transition from project-based work to offering monthly retention services and describes the benefits agencies experience after adding a retention practice.
The main benefits of adding retention services are:
- Increased recurring revenue
Generate a reliable stream of revenue instead of relying on one-time project fees, which helps agencies plan for future growth. - Stable profitability
Maintain profitability over a long period, which is particularly important during times of economic uncertainty or market fluctuations. - Stickier clients
Develop stronger relationships with clients and become more integral to their operations, which increases client loyalty and reduces the risk of losing clients to the competition.