Discover key uses cases that feed the funnel

Influencer marketing provides an efficient, cost-effective way to get in front of an engaged target market, without your agency having to build that following. A strong influencer program enables and incentivizes brand advocates to introduce new leads and drive incremental sales.

Influencer marketing platforms help brands identify and connect with brand advocates within their existing profile base. For example, they can add an Instagram follower count to a customer profile, which allows Klaviyo’s segmentation to easily identify and automate communications to different influencer types (micro and standard affiliates). These tools are best suited for clients who have an established affiliate program that already manages payouts and tracks referrals.

Use influencer marketing platforms with Klaviyo to:

• Streamline communication with influencers in your marketing program
• Sync social media data through customer profile properties
• Identify your most influential customers and invite them to join your influencer program
• Include influencer content and UGC to enrich your email and SMS campaigns and automations
• Manage influencers, including micro-influencers, at scale through flows

Below is an example of a custom flow that is set up to reward an influencer for a social media post.

Learn more about the top tech partners that support influencer marketing integrations with Klaviyo.

Paid advertising is a key Klaviyo integration used to build top-of-funnel awareness and grow your clients’ customer base. Using first-party data (i.e., information a company collects directly from its customers and owns) to optimize your client’s advertising strategy will make their marketing dollars work harder by delivering more relevant and targeted ad campaigns.

Klaviyo integrates with popular advertising channels and networks, such as Meta, Google Ads, and Criteo. The hyper-precise segments that are built within Klaviyo can automatically sync and be used as advertising audiences (for retargeting purposes or to reach similar high-intent audiences) resulting in higher conversion rates and a better return on advertising spend (ROAS).

Use paid advertising with Klaviyo to:

• Retarget select segments (i.e., cart abandoners, product viewers, new customers, VIP shoppers) with specific, highly-personalized ads.
• Use existing profile data to target new audiences who resemble your best customers.
• Create a segment of past customers and focus ads on a new collection.
• Exclude select segments from future campaigns to avoid targeting those who recently purchased or have a low intent to buy.

Below is an example of social media ad targeting customers who have previously purchased from a brand but are not yet subscribers.

Learn more about Klaviyo ad integrations that optimize your client’s paid ad strategy.