Discover key use cases that optimize conversion rates

Quizzes and surveys help you understand your customers on a deeper level. They enable you to collect first-party data, which is data that a customer intentionally and proactively shares with you. You can use this data to send more tailored messaging to the customer that is more likely to convert.

You can use quizzes and surveys in Klaviyo to:

• Generate personalized product recommendations to use on-site and through email and SMS.
• Segment based on quiz and survey responses and provide personalized recommendations to cross-sell and upsell on-site and through email and SMS.
• Automate flows to upsell and cross-sell to increase your average order value and generate more revenue.

The quiz example below shows how Andie, a swimsuit company, engages with their customers to better understand what activities they like to do in swimwear. They can use the information to recommend additional products to drive higher order value and send relevant post-purchase emails.

Learn more about our tech partners that offer quiz and survey integrations.

Content personalization tools help conversion rates and post-purchase upselling by delivering product recommendations based on transactional and behavioral data. This is especially important if you have a large product catalogs, a highly diverse customer base, or low engagement rates.

Use content personalization in Klaviyo to:

• Automate based on behavior and retarget existing customers with personalized recommendations.
• Segment to strategically target on-site visitors by relevant criteria.
• Collect customer information to increase personalization and build relationships.

By using content personalization tools effectively, brands can increase customer engagement, boost sales, and grow their businesses.

The following example shows an order confirmation email where a customer purchased face wash and moisturizer from a spa company. The company’s content personalization solution uses the transactional data to send a post-purchase email with personalized product recommendations that mirror the customer's shopping experience.

Learn more about our tech partners that offer content personalization integrations.

Reviews are essential for ecommerce businesses because they allow customers to build trust and make informed decisions before purchasing a product.

According to Qualtrics, 93% of customers say online reviews have an impact on their purchasing decisions. This is because reviews provide customers with valuable information about a product, such as its quality, features, and value. Reviews can also help customers overcome their hesitations about buying a product they can't see or touch.

Use reviews and UGC in Klaviyo to:

• Sync event data that you can leverage to send review request emails or SMS using Klaviyo flows.
• Build highly detailed customer profiles that include ratings and feedback, and use this data to segment and trigger flows.
• Display UGC to enhance emails, build trust in your product, and persuade customers to convert.

Note: Klaviyo offers a reviews solution that seamlessly integrates with your Klaviyo data, segments, campaigns, and flows. That said, Klaviyo continues to support reviews integrations and tech partners.

Learn more about Klaviyo Reviews.